{"id":5662,"date":"2022-12-18T23:56:35","date_gmt":"2022-12-18T21:56:35","guid":{"rendered":"https:\/\/www.fixit.gr\/?post_type=product&#038;p=5662"},"modified":"2026-03-19T02:03:17","modified_gmt":"2026-03-19T00:03:17","slug":"google-analytics-4-for-magento-2","status":"publish","type":"product","link":"https:\/\/www.fixit.gr\/de\/google-analytics-4-for-magento-2","title":{"rendered":"Google Analytics 4 for Magento 2"},"content":{"rendered":"<p class=\"translation-block\">\u03a4\u03bf <b data-path-to-node=\"0\" data-index-in-node=\"3\">Google Analytics 4 (GA4) \u03b3\u03b9\u03b1 \u03c4\u03bf Magento 2<\/b> \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03bc\u03b9\u03b1 \u03b1\u03bd\u03b1\u03b2\u03ac\u03b8\u03bc\u03b9\u03c3\u03b7, \u03b1\u03bb\u03bb\u03ac \u03bc\u03b9\u03b1 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b7 \u03b5\u03bd\u03c3\u03c9\u03bc\u03ac\u03c4\u03c9\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1. \u039c\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03ac\u03c1\u03b3\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 Universal Analytics, \u03b7 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03c4\u03bf\u03c5 Magento 2 \u03bc\u03b5 \u03c4\u03bf GA4 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b5\u03c2 e-shop \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03c4\u03b7 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 <b data-path-to-node=\"0\" data-index-in-node=\"313\">\u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c4\u03b1 (events)<\/b> \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c8\u03b5\u03b9\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd.<\/p>\n<h2 data-path-to-node=\"2\">\u039a\u03cd\u03c1\u03b9\u03b1 \u03a7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac (Features)<\/h2>\n<ul data-path-to-node=\"3\">\n<li>\n<p data-path-to-node=\"3,0,0\" class=\"translation-block\"><b data-path-to-node=\"3,0,0\" data-index-in-node=\"0\">Enhanced eCommerce Tracking:<\/b> \u03a0\u03bb\u03ae\u03c1\u03b7\u03c2 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03b1\u03c6\u03ae \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae\u03c2 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7, \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 (<code data-path-to-node=\"3,0,0\" data-index-in-node=\"99\">view_item<\/code>) \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03b8\u03ae\u03ba\u03b7 \u03c3\u03c4\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9 (<code data-path-to-node=\"3,0,0\" data-index-in-node=\"139\">add_to_cart<\/code>), \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03bf checkout \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c4\u03b5\u03bb\u03b9\u03ba\u03ae \u03b1\u03b3\u03bf\u03c1\u03ac (<code data-path-to-node=\"3,0,0\" data-index-in-node=\"193\">purchase<\/code>).<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"3,1,0\" class=\"translation-block\"><b data-path-to-node=\"3,1,0\" data-index-in-node=\"0\">\u03a5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 Google Tag Manager (GTM):<\/b> \u039f\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b5\u03c0\u03b5\u03ba\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 (extensions) \u03c0\u03b1\u03c1\u03ad\u03c7\u03bf\u03c5\u03bd \u03ad\u03c4\u03bf\u03b9\u03bc\u03b1 \u03b1\u03c1\u03c7\u03b5\u03af\u03b1 JSON \u03b3\u03b9\u03b1 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b7 \u03b5\u03b9\u03c3\u03b1\u03b3\u03c9\u03b3\u03ae \u03cc\u03bb\u03c9\u03bd \u03c4\u03c9\u03bd \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03c9\u03bd tags, triggers \u03ba\u03b1\u03b9 variables \u03c3\u03c4\u03bf GTM.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"3,2,0\" class=\"translation-block\"><b data-path-to-node=\"3,2,0\" data-index-in-node=\"0\">Server-Side Tracking:<\/b> \u0394\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7\u03c2 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03b4\u03b9\u03b1\u03ba\u03bf\u03bc\u03b9\u03c3\u03c4\u03ae (server), \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03bc\u03c0\u03c4\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03c4\u03b1 ad-blockers \u03ae \u03c4\u03b9\u03c2 \u03c1\u03c5\u03b8\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c4\u03c9\u03bd browsers \u03c0\u03bf\u03c5 \u03b5\u03bc\u03c0\u03bf\u03b4\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b1 scripts.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"3,3,0\" class=\"translation-block\"><b data-path-to-node=\"3,3,0\" data-index-in-node=\"0\">\u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7 \u0395\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ce\u03bd (Refunds):<\/b> \u0391\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b7 \u03b5\u03bd\u03b7\u03bc\u03ad\u03c1\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 GA4 \u03cc\u03c4\u03b1\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03b1\u03ba\u03cd\u03c1\u03c9\u03c3\u03b7 \u03ae \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1\u03c2 \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03c4\u03bf\u03c5 Magento.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"3,4,0\" class=\"translation-block\"><b data-path-to-node=\"3,4,0\" data-index-in-node=\"0\">Cross-Device Tracking:<\/b> \u0391\u03bd\u03b1\u03b3\u03bd\u03ce\u03c1\u03b9\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03af\u03b4\u03b9\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03ba\u03b1\u03b8\u03ce\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b7\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc, tablet \u03ae desktop, \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03c2 \u03bc\u03b9\u03b1 \u03b5\u03bd\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c4\u03bf\u03c5 customer journey.<\/p>\n<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Google Analytics 4 for Magento 2<\/p>","protected":false},"featured_media":18329,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"product_brand":[],"product_cat":[230],"product_tag":[231],"class_list":{"0":"post-5662","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-magento","7":"product_tag-magento","9":"first","10":"instock","11":"downloadable","12":"virtual","13":"sold-individually","14":"taxable","15":"purchasable","16":"product-type-simple"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Analytics 4 for Magento 2 - Fixit<\/title>\n<meta name=\"description\" content=\"\u03a4\u03bf Google Analytics 4 (GA4) \u03b3\u03b9\u03b1 \u03c4\u03bf Magento 2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03bc\u03b9\u03b1 \u03b1\u03bd\u03b1\u03b2\u03ac\u03b8\u03bc\u03b9\u03c3\u03b7, \u03b1\u03bb\u03bb\u03ac \u03bc\u03b9\u03b1 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b7 \u03b5\u03bd\u03c3\u03c9\u03bc\u03ac\u03c4\u03c9\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fixit.gr\/de\/google-analytics-4-for-magento-2\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics 4 for Magento 2 - Fixit\" \/>\n<meta property=\"og:description\" content=\"\u03a4\u03bf Google Analytics 4 (GA4) \u03b3\u03b9\u03b1 \u03c4\u03bf Magento 2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03bc\u03b9\u03b1 \u03b1\u03bd\u03b1\u03b2\u03ac\u03b8\u03bc\u03b9\u03c3\u03b7, \u03b1\u03bb\u03bb\u03ac \u03bc\u03b9\u03b1 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b7 \u03b5\u03bd\u03c3\u03c9\u03bc\u03ac\u03c4\u03c9\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fixit.gr\/de\/google-analytics-4-for-magento-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Fixit\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Fixit.el\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-19T00:03:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fixit.gr\/wp-content\/uploads\/fixit-products-WooCommerce-15.png\" \/>\n\t<meta property=\"og:image:width\" content=\"873\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.fixit.gr\\\/google-analytics-4-for-magento-2\",\"url\":\"https:\\\/\\\/www.fixit.gr\\\/google-analytics-4-for-magento-2\",\"name\":\"Google Analytics 4 for Magento 2 - Fixit\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.fixit.gr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.fixit.gr\\\/google-analytics-4-for-magento-2#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.fixit.gr\\\/google-analytics-4-for-magento-2#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.fixit.gr\\\/wp-content\\\/uploads\\\/fixit-products-WooCommerce-15.png\",\"datePublished\":\"2022-12-18T21:56:35+00:00\",\"dateModified\":\"2026-03-19T00:03:17+00:00\",\"description\":\"\u03a4\u03bf Google Analytics 4 (GA4) \u03b3\u03b9\u03b1 \u03c4\u03bf Magento 2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03bc\u03b9\u03b1 \u03b1\u03bd\u03b1\u03b2\u03ac\u03b8\u03bc\u03b9\u03c3\u03b7, \u03b1\u03bb\u03bb\u03ac \u03bc\u03b9\u03b1 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b7 \u03b5\u03bd\u03c3\u03c9\u03bc\u03ac\u03c4\u03c9\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc 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