{"id":17950,"date":"2026-01-23T13:20:51","date_gmt":"2026-01-23T11:20:51","guid":{"rendered":"https:\/\/www.fixit.gr\/?p=17950"},"modified":"2026-01-23T13:25:46","modified_gmt":"2026-01-23T11:25:46","slug":"magento-api-integrations-me-erp-amp-crm-pliris-odigos-diasyndesis","status":"publish","type":"post","link":"https:\/\/www.fixit.gr\/en\/magento-api-integrations-me-erp-amp-crm-pliris-odigos-diasyndesis","title":{"rendered":"Magento API Integrations with ERP &#038; CRM: Complete integration guide"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In modern e-commerce, the Magento platform is often used as a central sales \u201cshowcase\u201d, while the heart of business processes is hosted in ERP and CRM systems. For an e-shop to operate effectively, it is now considered essential to achieve smooth, automated and secure data exchange between these systems.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Without connectivity, inventory, pricing, and order updates must be done manually, which increases the risk of errors, delays, and lost information. Magento APIs enable data to be automatically transferred to and from ERP and CRM, resulting in a unified view of the business in real time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The main objectives of the interconnection are considered to be:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The single and accurate picture of inventory, prices and orders.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unified customer information and improved service experience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reducing manual work and operating costs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The ability to utilize analytics, reporting and marketing automation.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This guide presents in detail how Magento interfaces with ERP and CRM via API are implemented, what steps are followed in the design, what data flows are typically supported, what technical issues need to be taken into account, and what best practices are recommended.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.fixit.gr\/en\/magento-api-integrations-me-erp-amp-crm-pliris-odigos-diasyndesis\/#%CE%92%CE%B1%CF%83%CE%B9%CE%BA%CE%AD%CF%82_%CE%AD%CE%BD%CE%BD%CE%BF%CE%B9%CE%B5%CF%82_API_REST_SOAP_webhooks_%CE%BA%CE%B1%CE%B9_middleware\" >Basic concepts: API, REST, SOAP, webhooks and middleware<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.fixit.gr\/en\/magento-api-integrations-me-erp-amp-crm-pliris-odigos-diasyndesis\/#%CE%91%CF%81%CF%87%CE%B9%CF%84%CE%B5%CE%BA%CF%84%CE%BF%CE%BD%CE%B9%CE%BA%CE%AC_%CE%BC%CE%BF%CE%BD%CF%84%CE%AD%CE%BB%CE%B1_%CE%B4%CE%B9%CE%B1%CF%83%CF%8D%CE%BD%CE%B4%CE%B5%CF%83%CE%B7%CF%82_Magento_%E2%80%93_ERP_%E2%80%93_CRM\" >Architectural models of Magento \u2013 ERP \u2013 CRM interface<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.fixit.gr\/en\/magento-api-integrations-me-erp-amp-crm-pliris-odigos-diasyndesis\/#%CE%94%CE%B5%CE%B4%CE%BF%CE%BC%CE%AD%CE%BD%CE%B1_%CF%80%CE%BF%CF%85_%CE%B4%CE%B9%CE%B1%CE%BA%CE%B9%CE%BD%CE%BF%CF%8D%CE%BD%CF%84%CE%B1%CE%B9_%CE%BC%CE%B5%CF%84%CE%B1%CE%BE%CF%8D_Magento_%CE%BA%CE%B1%CE%B9_ERP\" >Data moving between Magento and ERP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.fixit.gr\/en\/magento-api-integrations-me-erp-amp-crm-pliris-odigos-diasyndesis\/#%CE%94%CE%B5%CE%B4%CE%BF%CE%BC%CE%AD%CE%BD%CE%B1_%CF%80%CE%BF%CF%85_%CE%B4%CE%B9%CE%B1%CE%BA%CE%B9%CE%BD%CE%BF%CF%8D%CE%BD%CF%84%CE%B1%CE%B9_%CE%BC%CE%B5%CF%84%CE%B1%CE%BE%CF%8D_Magento_%CE%BA%CE%B1%CE%B9_CRM\" >Data moving between Magento and CRM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.fixit.gr\/en\/magento-api-integrations-me-erp-amp-crm-pliris-odigos-diasyndesis\/#%CE%A4%CF%85%CF%80%CE%B9%CE%BA%CE%AD%CF%82_%CF%81%CE%BF%CE%AD%CF%82_%CE%B4%CE%B5%CE%B4%CE%BF%CE%BC%CE%AD%CE%BD%CF%89%CE%BD_end-to-end\" >Typical end-to-end data flows<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.fixit.gr\/en\/magento-api-integrations-me-erp-amp-crm-pliris-odigos-diasyndesis\/#%CE%A7%CF%81%CE%AE%CF%83%CE%B7_%CF%84%CF%89%CE%BD_Magento_APIs_authentication_endpoints_limits\" >Using Magento APIs: authentication, endpoints, limits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.fixit.gr\/en\/magento-api-integrations-me-erp-amp-crm-pliris-odigos-diasyndesis\/#%CE%A3%CF%87%CE%B5%CE%B4%CE%B9%CE%B1%CF%83%CE%BC%CF%8C%CF%82_mapping_%CE%B4%CE%B5%CE%B4%CE%BF%CE%BC%CE%AD%CE%BD%CF%89%CE%BD_%CE%BA%CE%B1%CE%B9_%CE%BA%CE%B1%CE%BD%CF%8C%CE%BD%CF%89%CE%BD\" >Data mapping and rules design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.fixit.gr\/en\/magento-api-integrations-me-erp-amp-crm-pliris-odigos-diasyndesis\/#%CE%91%CF%83%CF%86%CE%AC%CE%BB%CE%B5%CE%B9%CE%B1_%CE%BA%CE%B1%CE%B9_%CF%83%CF%85%CE%BC%CE%BC%CF%8C%CF%81%CF%86%CF%89%CF%83%CE%B7\" >Security and compliance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.fixit.gr\/en\/magento-api-integrations-me-erp-amp-crm-pliris-odigos-diasyndesis\/#%CE%91%CF%80%CF%8C%CE%B4%CE%BF%CF%83%CE%B7_%CE%BA%CE%BB%CE%B9%CE%BC%CE%AC%CE%BA%CF%89%CF%83%CE%B7_%CE%BA%CE%B1%CE%B9_%CE%B1%CE%BD%CE%B8%CE%B5%CE%BA%CF%84%CE%B9%CE%BA%CF%8C%CF%84%CE%B7%CF%84%CE%B1\" >Performance, scalability and resilience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.fixit.gr\/en\/magento-api-integrations-me-erp-amp-crm-pliris-odigos-diasyndesis\/#Testing_UAT_%CE%BA%CE%B1%CE%B9_rollout_%CF%83%CE%B5_%CF%80%CE%B1%CF%81%CE%B1%CE%B3%CF%89%CE%B3%CE%AE\" >Testing, UAT and rollout to production<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.fixit.gr\/en\/magento-api-integrations-me-erp-amp-crm-pliris-odigos-diasyndesis\/#%CE%A3%CF%85%CE%BD%CE%AE%CE%B8%CE%B7_%CF%83%CE%B5%CE%BD%CE%AC%CF%81%CE%B9%CE%B1_%CE%B4%CE%B9%CE%B1%CF%83%CF%8D%CE%BD%CE%B4%CE%B5%CF%83%CE%B7%CF%82_%CE%B1%CE%BD%CE%AC_%CF%84%CF%8D%CF%80%CE%BF_%CE%B5%CF%80%CE%B9%CF%87%CE%B5%CE%AF%CF%81%CE%B7%CF%83%CE%B7%CF%82\" >Common connectivity scenarios by business type<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.fixit.gr\/en\/magento-api-integrations-me-erp-amp-crm-pliris-odigos-diasyndesis\/#%CE%92%CE%AD%CE%BB%CF%84%CE%B9%CF%83%CF%84%CE%B5%CF%82_%CF%80%CF%81%CE%B1%CE%BA%CF%84%CE%B9%CE%BA%CE%AD%CF%82_%CF%85%CE%BB%CE%BF%CF%80%CE%BF%CE%AF%CE%B7%CF%83%CE%B7%CF%82_%CE%B4%CE%B9%CE%B1%CF%83%CF%85%CE%BD%CE%B4%CE%AD%CF%83%CE%B5%CF%89%CE%BD_Magento_%E2%80%93_ERP_%E2%80%93_CRM\" >Best practices for implementing Magento \u2013 ERP \u2013 CRM interfaces<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.fixit.gr\/en\/magento-api-integrations-me-erp-amp-crm-pliris-odigos-diasyndesis\/#%CE%A1%CF%8C%CE%BB%CE%BF%CF%82_%CE%B5%CE%BE%CE%B5%CE%B9%CE%B4%CE%B9%CE%BA%CE%B5%CF%85%CE%BC%CE%AD%CE%BD%CF%89%CE%BD_%CF%83%CF%85%CE%BD%CE%B5%CF%81%CE%B3%CE%B1%CF%84%CF%8E%CE%BD_%CE%BA%CE%B1%CE%B9_%CF%84%CE%B5%CF%87%CE%BD%CE%B9%CE%BA%CF%8E%CE%BD_%CE%BF%CE%BC%CE%AC%CE%B4%CF%89%CE%BD\" >Role of specialized partners and technical teams<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.fixit.gr\/en\/magento-api-integrations-me-erp-amp-crm-pliris-odigos-diasyndesis\/#%CE%A3%CF%85%CE%BC%CF%80%CE%AD%CF%81%CE%B1%CF%83%CE%BC%CE%B1\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%CE%92%CE%B1%CF%83%CE%B9%CE%BA%CE%AD%CF%82_%CE%AD%CE%BD%CE%BD%CE%BF%CE%B9%CE%B5%CF%82_API_REST_SOAP_webhooks_%CE%BA%CE%B1%CE%B9_middleware\"><\/span><b>Basic concepts: API, REST, SOAP, webhooks and middleware<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before analyzing the interface design, it is considered useful to clarify some basic technical concepts.<\/span><\/p>\n<p><b>API (Application Programming Interface)<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The term API describes a set of rules and endpoints through which a system \u201cexposes\u201d functions and data for consumption by other systems. In the case of Magento, REST and SOAP APIs are provided, through which records (e.g. products, customers, orders) can be retrieved, created, updated and deleted.<\/span><\/p>\n<p><b>REST API<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">REST architecture is based on HTTP using methods such as GET, POST, PUT, DELETE. Data is usually transferred in JSON format. In the field of e-commerce integrations, REST APIs are widely used, due to their flexibility and ease of consumption by modern applications and middleware.<\/span><\/p>\n<p><b>SOAP API<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">SOAP technology is based on XML messages and a more \u201cheavy\u201d structure. In older Magento implementations, SOAP APIs are often used, especially when there are legacy ERP or other systems that already support SOAP.<\/span><\/p>\n<p><b>Webhooks &amp; events<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">In addition to periodically retrieving data via API, webhooks or event-based mechanisms are often used. With webhooks, a notification is automatically sent from Magento to an endpoint (e.g. middleware or ERP) whenever an event occurs, such as the creation of a new order. This reduces the need for continuous polling.<\/span><\/p>\n<p><b>Middleware \/ iPaaS \/ ESB<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">In more complex environments, the interface is not implemented directly between Magento and ERP\/CRM, but a middleware (e.g. iPaaS platform or ESB) is inserted. Through this:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">data transformation is performed (mapping &amp; transformation),<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">routing rules are applied,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">logging, monitoring and error handling are implemented.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In this way, the architecture is simplified and scalability is improved, especially when many systems are connected to each other.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%CE%91%CF%81%CF%87%CE%B9%CF%84%CE%B5%CE%BA%CF%84%CE%BF%CE%BD%CE%B9%CE%BA%CE%AC_%CE%BC%CE%BF%CE%BD%CF%84%CE%AD%CE%BB%CE%B1_%CE%B4%CE%B9%CE%B1%CF%83%CF%8D%CE%BD%CE%B4%CE%B5%CF%83%CE%B7%CF%82_Magento_%E2%80%93_ERP_%E2%80%93_CRM\"><\/span><b>Architectural models of Magento \u2013 ERP \u2013 CRM interface<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-17951\" src=\"https:\/\/www.fixit.gr\/wp-content\/uploads\/Magento-CRM-300x228.png\" alt=\"\" width=\"300\" height=\"228\" srcset=\"https:\/\/www.fixit.gr\/wp-content\/uploads\/Magento-CRM-300x228.png 300w, https:\/\/www.fixit.gr\/wp-content\/uploads\/Magento-CRM-1024x779.png 1024w, https:\/\/www.fixit.gr\/wp-content\/uploads\/Magento-CRM-16x12.png 16w, https:\/\/www.fixit.gr\/wp-content\/uploads\/Magento-CRM-760x578.png 760w, https:\/\/www.fixit.gr\/wp-content\/uploads\/Magento-CRM-64x49.png 64w, https:\/\/www.fixit.gr\/wp-content\/uploads\/Magento-CRM.png 1204w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When designing integrations, certain standard architectural models are usually adopted. The most common are:<\/span><\/p>\n<h3><b>1. Point-to-point interconnection<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In this model, communication takes place directly between Magento and ERP or Magento and CRM, without any middleware. Magento calls the ERP API or vice versa, while the CRM also interfaces directly with the platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This model is considered simple in the initial implementation, but the complexity increases quickly when new systems are added. Each new interface requires the creation of new custom flows, making maintenance difficult.<\/span><\/p>\n<h3><b>2. Interfacing with middleware \/ iPaaS<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In an environment where ERP, CRM, WMS and other systems are used, the middleware approach is often adopted. In this scenario, Magento connects via API to the middleware, which takes care of:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">communication with ERP and CRM,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the transformation of data into an appropriate format,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">implementing routing rules (e.g. which order is directed to which warehouse),<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the central recording of errors and logs.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This architecture improves scalability, as future system additions (e.g. marketplace, POS, new CRM) are integrated into the middleware, without requiring direct modification of the interface with Magento.<\/span><\/p>\n<h3><b>3. Event-driven \/ microservices approach<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In more advanced environments, the architecture is based on microservices and event streaming. Events that occur in Magento (e.g. \u201cOrderPlaced\u201d, \u201cCustomerRegistered\u201d) are published to a message broker and consumed by microservices that handle ERP, CRM, pricing, logistics, etc. Correspondingly, events from the ERP (e.g. \u201cStockUpdated\u201d) are published to update Magento.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This approach is considered highly flexible and scalable, but requires mature infrastructure and high technical expertise.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%CE%94%CE%B5%CE%B4%CE%BF%CE%BC%CE%AD%CE%BD%CE%B1_%CF%80%CE%BF%CF%85_%CE%B4%CE%B9%CE%B1%CE%BA%CE%B9%CE%BD%CE%BF%CF%8D%CE%BD%CF%84%CE%B1%CE%B9_%CE%BC%CE%B5%CF%84%CE%B1%CE%BE%CF%8D_Magento_%CE%BA%CE%B1%CE%B9_ERP\"><\/span><b>Data moving between Magento and ERP<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The Magento \u2013 ERP interface aims to align the \u201cfinancial\u201d and \u201coperational\u201d data of the business with the \u201celectronic\u201d data of the e-shop. The main objects that are synchronized include:<\/span><\/p>\n<h3><b>1. Products and categories<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The product structure can be defined in either ERP or Magento, depending on the business model. Typically, one of the two systems is designated as the \u201cmaster\u201d for the basic product characteristics (code, description, basic prices, VAT, category). The interface ensures that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">create or update products in Magento when they are added or modified in ERP,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">align categories, brands, and other taxonomic data.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The structure of attributes (e.g. color, size) is carefully mapped to fit the Magento architecture (attribute sets, configurable products, etc.).<\/span><\/p>\n<h3><b>2. Stock<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Product availability is considered a critical factor for the customer experience. For this reason, inventory is usually managed centrally by the ERP or WMS and pushed to Magento via API.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In inventory synchronization:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the available pieces are shipped per warehouse or in total,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">commitments from pending orders are taken into account,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">manage any safety rules (e.g. minimum safety stock).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The update can be done in near real-time or at regular intervals (e.g. every 5 or 15 minutes), depending on the load and requirements.<\/span><\/p>\n<h3><b>3. Prices, discounts and price lists<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Prices are often set in the ERP, where complex price lists, discounts, B2B customer rules, etc. exist. Through the interface, all relevant information is sent to Magento, so that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">display the correct retail or wholesale prices,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">apply special discounts per customer or group,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">synchronize offers and promotion rules.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In B2B environments, sending custom pricing per customer account or per group is often supported, based on data maintained in the ERP.<\/span><\/p>\n<h3><b>4. Orders, invoicing and payments<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When an order is created in Magento, the interface takes care of transferring it to the ERP. In the ERP, this is usually done:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the creation of documents (invoice, receipt),<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">payment status update,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">routing to warehouses and logistics.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This information is then returned to Magento, so that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">to update the order status (processing, shipped, complete),<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">to keep customers updated on its progress,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">reduce available inventory.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Returns and cancellations (RMA) management is also part of this flow, with the synchronization of credit notes, stock returns and corresponding statuses in the e-shop.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%CE%94%CE%B5%CE%B4%CE%BF%CE%BC%CE%AD%CE%BD%CE%B1_%CF%80%CE%BF%CF%85_%CE%B4%CE%B9%CE%B1%CE%BA%CE%B9%CE%BD%CE%BF%CF%8D%CE%BD%CF%84%CE%B1%CE%B9_%CE%BC%CE%B5%CF%84%CE%B1%CE%BE%CF%8D_Magento_%CE%BA%CE%B1%CE%B9_CRM\"><\/span><b>Data moving between Magento and CRM<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The CRM interface focuses on customer relationship management, communications, and marketing automation.<\/span><\/p>\n<h3><b>1. Customer profile and purchase history<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">From Magento, the following are sent to the CRM:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">basic customer information (name, email, phone, address),<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">order history,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">preferences (e.g. interest categories, browsing habits), when these are recorded.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In this way, a complete picture of each customer is gathered in the CRM, in order to support segmentations, targeted campaigns and CLV (Customer Lifetime Value) analysis.<\/span><\/p>\n<h3><b>2. Leads, contact forms and newsletters<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Newsletter signups, contact forms, requests for quotes or B2B partnerships are transferred from Magento to CRM as leads or contacts. These leads are then integrated into nurture flows, automated emails or assigned to salespeople.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Information about the lead&#039;s progress (e.g. qualified, won, lost) is returned to the e-shop or reporting dashboards, so that the effectiveness of the funnels can be assessed.<\/span><\/p>\n<h3><b>3. Support tickets and after-sales information<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In environments where CRM is also used as a ticketing system, support requests are created either from forms in Magento or directly in the CRM, while their connection to specific orders and products is achieved through APIs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this way:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">a support history is maintained per customer,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the after-sales experience is linked to sales,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Better analysis of product and service quality is supported.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%CE%A4%CF%85%CF%80%CE%B9%CE%BA%CE%AD%CF%82_%CF%81%CE%BF%CE%AD%CF%82_%CE%B4%CE%B5%CE%B4%CE%BF%CE%BC%CE%AD%CE%BD%CF%89%CE%BD_end-to-end\"><\/span><b>Typical end-to-end data flows<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The function of the interface becomes clearer when complete flows are described.<\/span><\/p>\n<h3><b>1. Flow \u201cfrom product to order and warehouse\u201d<\/b><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In ERP, a product is created or updated with a specific code, description, price and inventory.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Through API, the information is forwarded to Magento, where the corresponding product is created\/updated.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The customer places an order in the e-shop.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The order is sent to the ERP and the relevant document is created.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The inventory is updated in the ERP and the change is re-sent to Magento.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The order status (e.g. shipped) is updated back to Magento and, if there is a connection, is also sent to the CRM as part of the customer journey.<\/span><\/li>\n<\/ol>\n<h3><b>2. Flow \u201cfrom lead to customer and loyalty\u201d<\/b><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In Magento, a form is submitted by an interested visitor (lead).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The lead is created in the CRM and is included in nurturing scenarios (emails, campaigns).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">After a successful campaign, the lead makes a purchase in the e-shop.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The CRM updates the status of the lead to a customer, while the details of the first order are sent.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Future purchasing behavior feeds loyalty programs, product recommendations, and cross-sell flows, which are implemented through CRM, but appear in Magento (e.g. \u201csuggestions for you\u201d).<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"%CE%A7%CF%81%CE%AE%CF%83%CE%B7_%CF%84%CF%89%CE%BD_Magento_APIs_authentication_endpoints_limits\"><\/span><b>Using Magento APIs: authentication, endpoints, limits<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When implementing the interfaces, special attention is paid to the correct use of Magento APIs.<\/span><\/p>\n<h3><b>1. Authentication and authorization<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Magento REST APIs commonly use:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">OAuth 1.0a or<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">integration tokens (Bearer tokens)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">for authorized access. Special \u201cintegrations\u201d are created in the admin panel, which are assigned appropriate permissions (scopes) for specific data types (e.g. catalog, sales, customers).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The principle of least privilege is applied so that each integration has only the absolutely necessary permissions.<\/span><\/p>\n<h3><b>2. Endpoint selection and call structure<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The API endpoints are selected to correspond to the required flows. For example:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">for products endpoints of the type are used <\/span><span style=\"font-weight: 400;\">\/V1\/products<\/span><span style=\"font-weight: 400;\">,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">for customers <\/span><span style=\"font-weight: 400;\">\/V1\/customers<\/span><span style=\"font-weight: 400;\">,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">about orders <\/span><span style=\"font-weight: 400;\">\/V1\/orders<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When planning calls, the following are taken into account:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">pagination mechanisms (for large data sets),<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">search filters (e.g. based on update date),<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">partial update mechanisms (to avoid recreating entire entities).<\/span><\/li>\n<\/ul>\n<h3><b>3. Rate limits and error handling<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Although Magento does not impose extreme rate limits like some cloud platforms, the overall performance of the server is taken into account. For this purpose:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">back-off strategies are adopted in case of errors,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">queues are used to send large volumes of data,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Appropriate retries logic is designed for temporary network errors or timeouts.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Errors are logged centrally so that problems can be investigated and repaired.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%CE%A3%CF%87%CE%B5%CE%B4%CE%B9%CE%B1%CF%83%CE%BC%CF%8C%CF%82_mapping_%CE%B4%CE%B5%CE%B4%CE%BF%CE%BC%CE%AD%CE%BD%CF%89%CE%BD_%CE%BA%CE%B1%CE%B9_%CE%BA%CE%B1%CE%BD%CF%8C%CE%BD%CF%89%CE%BD\"><\/span><b>Data mapping and rules design<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The success of a Magento - ERP - CRM interface is largely determined by the correct design of the data mapping.<\/span><\/p>\n<h3><b>1. Master data and field ownership<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It is determined from the outset which system is considered the \u201csource of truth\u201d for each type of data. For example:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For the basic product details (code, description, VAT) the ERP can be defined as a master.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For marketing content (SEO descriptions, images, banners) Magento can be set as master.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For customer data and communication history, the master role is usually given to CRM.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This way, data conflicts and cyclic synchronizations are avoided.<\/span><\/p>\n<h3><b>2. Transformations and business logic rules<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Each integration specifies:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">how the fields of one system map to the fields of the other,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">which transformations are applied (e.g. date format, currencies, unit codes),<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">what are the defaults in case of missing data.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Certain business logic rules are integrated into Magento&#039;s middleware or integration layer, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">automatic ERP customer matching based on email or VAT number,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">handling special pricing rules,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">mapping of warehouse and shipment codes.<\/span><\/li>\n<\/ul>\n<h3><b>3. Data validation and data quality<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Validation checks are applied during the data flow. In case of discrepancies (e.g. product without mapping in ERP, incomplete pricing information), the records are either rejected or placed in a special queue for manual processing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Data quality is considered a critical factor for the proper functioning of reports, financial statements and reporting.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%CE%91%CF%83%CF%86%CE%AC%CE%BB%CE%B5%CE%B9%CE%B1_%CE%BA%CE%B1%CE%B9_%CF%83%CF%85%CE%BC%CE%BC%CF%8C%CF%81%CF%86%CF%89%CF%83%CE%B7\"><\/span><b>Security and compliance<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-17952\" src=\"https:\/\/www.fixit.gr\/wp-content\/uploads\/hero-300x120.png\" alt=\"\" width=\"300\" height=\"120\" srcset=\"https:\/\/www.fixit.gr\/wp-content\/uploads\/hero-300x120.png 300w, https:\/\/www.fixit.gr\/wp-content\/uploads\/hero-18x7.png 18w, https:\/\/www.fixit.gr\/wp-content\/uploads\/hero-760x304.png 760w, https:\/\/www.fixit.gr\/wp-content\/uploads\/hero-64x26.png 64w, https:\/\/www.fixit.gr\/wp-content\/uploads\/hero.png 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Magento \u2013 ERP \u2013 CRM interface involves the transfer of sensitive data, such as customer details, financial transactions and inventory. For this reason, security is considered a major design consideration.<\/span><\/p>\n<h3><b>1. Encryption and secure transfer<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Communication between systems is done over HTTPS with strong TLS certificates. Tokens, secrets and credentials are stored in secure vaults or password managers, with controlled access.<\/span><\/p>\n<h3><b>2. Access control and audit<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Roles and access rights are defined in each system (Magento, ERP, CRM, middleware). Technical interfaces (service accounts, integration users) are limited to specific scopes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Important events (order creation\/change, customer data processing, etc.) are recorded in audit logs, so that responsibility can be assigned and possible incidents can be investigated.<\/span><\/p>\n<h3><b>3. GDPR and personal data protection<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Because personal customer data is being processed, the requirements of the GDPR are taken into account:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the data that is transferred is limited to what is absolutely necessary,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">data deletion or anonymization processes are supported,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">processing records are kept and privacy policies are updated.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Compliance with the applicable legal framework is considered an integral part of the overall design.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%CE%91%CF%80%CF%8C%CE%B4%CE%BF%CF%83%CE%B7_%CE%BA%CE%BB%CE%B9%CE%BC%CE%AC%CE%BA%CF%89%CF%83%CE%B7_%CE%BA%CE%B1%CE%B9_%CE%B1%CE%BD%CE%B8%CE%B5%CE%BA%CF%84%CE%B9%CE%BA%CF%8C%CF%84%CE%B7%CF%84%CE%B1\"><\/span><b>Performance, scalability and resilience<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The interface with ERP and CRM is required to serve both daily operations and periods of high demand (e.g. Black Friday, holiday periods).<\/span><\/p>\n<h3><b>1. Batch vs real-time synchronization<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">For some data (e.g. historical reports, mass updates) batch synchronization at regular intervals is preferred. For others (e.g. inventory, order status) near real-time updates are required.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When designing the solution, it is decided:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">what data will be transferred in real time,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">which can be updated periodically,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is the acceptable latency?.<\/span><\/li>\n<\/ul>\n<h3><b>2. Queues, retries and idempotency<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">To ensure resilience to network failures, queues and retries are used. Each message (e.g. \u201cCreate order\u201d) is characterized by idempotent behavior, so that repeating a call does not create duplicate records.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This reduces the risk of duplicate orders, duplicate invoices, or incorrect inventory updates.<\/span><\/p>\n<h3><b>3. Monitoring and alerting<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Monitoring the status of the integration is implemented through:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">dashboards with key indicators (number of successful\/failed calls, latency, queues),<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">alerts in case of continuous errors, large backlog or significant increase in response time.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This way, timely intervention is achieved in the event of problems, before the customer experience or the smooth operation of the business is significantly affected.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Testing_UAT_%CE%BA%CE%B1%CE%B9_rollout_%CF%83%CE%B5_%CF%80%CE%B1%CF%81%CE%B1%CE%B3%CF%89%CE%B3%CE%AE\"><\/span><b>Testing, UAT and rollout to production<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The testing phase is considered crucial for the success of the interconnection.<\/span><\/p>\n<h3><b>1. Development, staging and production environments<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Separate environments are used for each system (Magento, ERP, CRM, middleware):<\/span><\/p>\n<p><b>Development<\/b><span style=\"font-weight: 400;\">: for initial implementation and technical testing.<\/span><\/p>\n<p><b>Staging \/ UAT<\/b><span style=\"font-weight: 400;\">: for comprehensive flow testing with real or anonymized data, in the presence of key users.<\/span><\/p>\n<p><b>Production<\/b><span style=\"font-weight: 400;\">: for live mode.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The interface is first tested in staging with scenarios that cover the full range: product creation, different order types, returns, special pricing, mass inventory updates, etc.<\/span><\/p>\n<h3><b>2. Test cases and acceptance criteria<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">During the UAT phase, clear test cases and acceptance criteria are defined. It is checked whether:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">all necessary information is transferred correctly,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">order and payment statuses are aligned,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ERP reports agree with Magento data,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Segments and campaigns in CRM are based on correct history.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Only when these criteria are met does the transition to production proceed.<\/span><\/p>\n<h3><b>3. Phased rollout and monitoring<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In many cases, a gradual rollout is applied:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">initially specific flows are activated (e.g. only inventory synchronization),<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">then order synchronization is activated,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finally, more complex flows are activated, such as loyalty, special pricing, etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">During the first days of operation, logs and KPIs are closely monitored to correct any incompatibilities.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%CE%A3%CF%85%CE%BD%CE%AE%CE%B8%CE%B7_%CF%83%CE%B5%CE%BD%CE%AC%CF%81%CE%B9%CE%B1_%CE%B4%CE%B9%CE%B1%CF%83%CF%8D%CE%BD%CE%B4%CE%B5%CF%83%CE%B7%CF%82_%CE%B1%CE%BD%CE%AC_%CF%84%CF%8D%CF%80%CE%BF_%CE%B5%CF%80%CE%B9%CF%87%CE%B5%CE%AF%CF%81%CE%B7%CF%83%CE%B7%CF%82\"><\/span><b>Common connectivity scenarios by business type<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The specific form and complexity of the Magento - ERP - CRM interface varies depending on the business model.<\/span><\/p>\n<h3><b>1. B2C e-shops<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In B2C e-shops, greater emphasis is usually placed on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">in real-time inventory and order management,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">to smoothly update shipment status,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">in connection with CRM \/ marketing automation for email campaigns, abandoned cart flows, loyalty programs.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The feeds focus on high volume of small orders and continuous price and stock updates.<\/span><\/p>\n<h3><b>2. B2B platforms<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In B2B scenarios, complexity usually increases, as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">multiple price lists are supported,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">special credits, payment terms and credit limits are required,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">manage complex account structures (company \u2013 branches \u2013 users).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The Magento - ERP interface is expanded to cover B2B real-time pricing, warehouse availability per customer, special agreements, etc. At the same time, the CRM is utilized for salesperson, offer and pipeline management.<\/span><\/p>\n<h3><b>3. Omnichannel and marketplaces<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">For businesses with physical stores, multiple e-shops or a presence in marketplaces, Magento \u2013 ERP \u2013 CRM integration is part of a broader omnichannel strategy. ERP is used as a central source of inventory and financial data, Magento as the main or one of the e-commerce frontends, and CRM as a single customer hub.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Data synchronization across all channels is done through APIs and middleware, so that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the customer is identified regardless of the channel,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the purchase history is consolidated,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Loyalty programs and offers should be applied uniformly.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%CE%92%CE%AD%CE%BB%CF%84%CE%B9%CF%83%CF%84%CE%B5%CF%82_%CF%80%CF%81%CE%B1%CE%BA%CF%84%CE%B9%CE%BA%CE%AD%CF%82_%CF%85%CE%BB%CE%BF%CF%80%CE%BF%CE%AF%CE%B7%CF%83%CE%B7%CF%82_%CE%B4%CE%B9%CE%B1%CF%83%CF%85%CE%BD%CE%B4%CE%AD%CF%83%CE%B5%CF%89%CE%BD_Magento_%E2%80%93_ERP_%E2%80%93_CRM\"><\/span><b>Best practices for implementing Magento \u2013 ERP \u2013 CRM interfaces<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When designing and implementing such interconnections, certain best practices have been established.<\/span><\/p>\n<h3><b>1. Clear requirements analysis<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Before the technical implementation begins, a detailed analysis of the operational scenarios is carried out. The following are recorded:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">end-to-end flows (order-to-cash, procure-to-pay, lead-to-customer),<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">exceptions and edge cases (e.g. cash on delivery, cancellations, special orders),<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the necessary fields that need to be moved.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This analysis is captured in technical and operational documentation, which is used as the basis for mapping.<\/span><\/p>\n<h3><b>2. Modular design and scalability<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The interface is designed with modular logic, so that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">flows to be implemented as independent modules (e.g. \u201cProduct Sync\u201d, \u201cOrder Sync\u201d, \u201cCustomer Sync\u201d),<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">future expansion should have limited impact on the existing system.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The design takes into account possible future ERP or CRM changes. The more logic is concentrated in the middleware, the easier it is to replace a single system.<\/span><\/p>\n<h3><b>3. Documentation and knowledge transfer<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Every endpoint, rule, mapping, and custom setting is documented in detail. In this way:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">maintenance is facilitated by internal teams or external partners,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">dependence on specific individuals is reduced,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">future system upgrades or replacements are facilitated.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%CE%A1%CF%8C%CE%BB%CE%BF%CF%82_%CE%B5%CE%BE%CE%B5%CE%B9%CE%B4%CE%B9%CE%BA%CE%B5%CF%85%CE%BC%CE%AD%CE%BD%CF%89%CE%BD_%CF%83%CF%85%CE%BD%CE%B5%CF%81%CE%B3%CE%B1%CF%84%CF%8E%CE%BD_%CE%BA%CE%B1%CE%B9_%CF%84%CE%B5%CF%87%CE%BD%CE%B9%CE%BA%CF%8E%CE%BD_%CE%BF%CE%BC%CE%AC%CE%B4%CF%89%CE%BD\"><\/span><b>Role of specialized partners and technical teams<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Implementing a complete Magento \u2013 ERP \u2013 CRM integration requires significant technical and operational expertise. In practice, the role of specialized partners is considered critical, especially when:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">complex ERP and CRM installations are used,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">requires management of large volumes of data and high availability,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the business pursues a long-term omnichannel strategy.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In such cases, analysis, architecture design, custom adapter development, middleware configuration, and performance optimization are assigned to teams with expertise in both Magento and the individual business systems.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this context, the technical implementation and support of API integrations for Magento with ERP and CRM can be undertaken by specialized IT service providers, such as the team of <\/span><b>Fixit.gr<\/b><span style=\"font-weight: 400;\">, which is active in the development, interconnection and maintenance of e-commerce solutions. Through such collaborations, it is ensured that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the interface architecture is aligned with the needs of the business,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the specificities of each ERP or CRM are taken into account in the design,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The solution can evolve in the future as order volume increases and channels expand.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%CE%A3%CF%85%CE%BC%CF%80%CE%AD%CF%81%CE%B1%CF%83%CE%BC%CE%B1\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The integration of Magento with ERP and CRM via API has now transformed from an option to a prerequisite for the effective operation of a modern e-shop. Through it:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">product, inventory, price and order data are aligned,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the image of customers and their markets is unified,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">critical flows from the cart to the invoice and shipment are automated,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The foundations for advanced reporting, forecasting and marketing automation are created.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The success of the project depends on careful architectural design, clear master data delineation, proper use of Magento APIs, ensuring security and compliance, as well as systematic monitoring of integration performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When these factors are taken seriously and the implementation is entrusted to experienced technical teams such as that of <\/span><a href=\"https:\/\/www.fixit.gr\/en\/\"><span style=\"font-weight: 400;\">Fixit.gr<\/span><\/a><span style=\"font-weight: 400;\">, a stable and scalable infrastructure is achieved, upon which any e-commerce development strategy can be built, whether it concerns B2C or B2B or complex omnichannel requirements.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>\u03a3\u03c4\u03bf \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf, \u03b7 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 Magento \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac \u03c9\u03c2 \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03ae \u201c\u03b2\u03b9\u03c4\u03c1\u03af\u03bd\u03b1\u201d \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd, \u03b5\u03bd\u03ce \u03b7 \u03ba\u03b1\u03c1\u03b4\u03b9\u03ac \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03c3\u03b9\u03b1\u03ba\u03ce\u03bd \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03b9\u03ce\u03bd \u03c6\u03b9\u03bb\u03bf\u03be\u03b5\u03bd\u03b5\u03af\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 ERP \u03ba\u03b1\u03b9 CRM. \u0393\u03b9\u03b1 \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03ad\u03bd\u03b1 e-shop, \u03b8\u03b5\u03c9\u03c1\u03b5\u03af\u03c4\u03b1\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03bf \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03b3\u03c7\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bf\u03bc\u03b1\u03bb\u03ae, \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03c3\u03c6\u03b1\u03bb\u03ae\u03c2 \u03b1\u03bd\u03c4\u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1. \u03a7\u03c9\u03c1\u03af\u03c2 \u03b4\u03b9\u03b1\u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7, \u03b7 \u03b5\u03bd\u03b7\u03bc\u03ad\u03c1\u03c9\u03c3\u03b7 \u03b1\u03c0\u03bf\u03b8\u03b5\u03bc\u03ac\u03c4\u03c9\u03bd, \u03c4\u03b9\u03bc\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03b9\u03ce\u03bd&#8230;<\/p>","protected":false},"author":1,"featured_media":17951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[41,40],"tags":[57],"class_list":["post-17950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-magento","tag-magento"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Magento API Integrations \u03bc\u03b5 ERP &amp; CRM: \u03a0\u03bb\u03ae\u03c1\u03b7\u03c2 \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b4\u03b9\u03b1\u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7\u03c2 - Fixit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fixit.gr\/en\/magento-api-integrations-me-erp-amp-crm-pliris-odigos-diasyndesis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Magento API Integrations \u03bc\u03b5 ERP &amp; CRM: \u03a0\u03bb\u03ae\u03c1\u03b7\u03c2 \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b4\u03b9\u03b1\u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7\u03c2 - Fixit\" \/>\n<meta property=\"og:description\" content=\"\u03a3\u03c4\u03bf \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf, \u03b7 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 Magento \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac \u03c9\u03c2 \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03ae \u201c\u03b2\u03b9\u03c4\u03c1\u03af\u03bd\u03b1\u201d \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd, \u03b5\u03bd\u03ce \u03b7 \u03ba\u03b1\u03c1\u03b4\u03b9\u03ac \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03c3\u03b9\u03b1\u03ba\u03ce\u03bd \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03b9\u03ce\u03bd \u03c6\u03b9\u03bb\u03bf\u03be\u03b5\u03bd\u03b5\u03af\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 ERP \u03ba\u03b1\u03b9 CRM. \u0393\u03b9\u03b1 \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03ad\u03bd\u03b1 e-shop, \u03b8\u03b5\u03c9\u03c1\u03b5\u03af\u03c4\u03b1\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03bf \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03b3\u03c7\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bf\u03bc\u03b1\u03bb\u03ae, \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03c3\u03c6\u03b1\u03bb\u03ae\u03c2 \u03b1\u03bd\u03c4\u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1. \u03a7\u03c9\u03c1\u03af\u03c2 \u03b4\u03b9\u03b1\u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7, \u03b7 \u03b5\u03bd\u03b7\u03bc\u03ad\u03c1\u03c9\u03c3\u03b7 \u03b1\u03c0\u03bf\u03b8\u03b5\u03bc\u03ac\u03c4\u03c9\u03bd, \u03c4\u03b9\u03bc\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03b9\u03ce\u03bd...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fixit.gr\/en\/magento-api-integrations-me-erp-amp-crm-pliris-odigos-diasyndesis\/\" \/>\n<meta property=\"og:site_name\" content=\"Fixit\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Fixit.el\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-23T11:20:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-23T11:25:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fixit.gr\/wp-content\/uploads\/Magento-CRM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1204\" \/>\n\t<meta property=\"og:image:height\" content=\"916\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"\u0393\u03b9\u03ce\u03c1\u03b3\u03bf\u03c2 \u039c\u03b7\u03c4\u03c3\u03bf\u03cd\u03b4\u03b7\u03c2\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0393\u03b9\u03ce\u03c1\u03b3\u03bf\u03c2 \u039c\u03b7\u03c4\u03c3\u03bf\u03cd\u03b4\u03b7\u03c2\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"19 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.fixit.gr\\\/magento-api-integrations-me-erp-amp-crm-pliris-odigos-diasyndesis#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.fixit.gr\\\/magento-api-integrations-me-erp-amp-crm-pliris-odigos-diasyndesis\"},\"author\":{\"name\":\"\u0393\u03b9\u03ce\u03c1\u03b3\u03bf\u03c2 \u039c\u03b7\u03c4\u03c3\u03bf\u03cd\u03b4\u03b7\u03c2\",\"@id\":\"https:\\\/\\\/www.fixit.gr\\\/de\\\/#\\\/schema\\\/person\\\/b86bf7ba1762bbca10dbb56b978dc996\"},\"headline\":\"Magento API Integrations \u03bc\u03b5 ERP &#038; CRM: \u03a0\u03bb\u03ae\u03c1\u03b7\u03c2 \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b4\u03b9\u03b1\u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7\u03c2\",\"datePublished\":\"2026-01-23T11:20:51+00:00\",\"dateModified\":\"2026-01-23T11:25:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.fixit.gr\\\/magento-api-integrations-me-erp-amp-crm-pliris-odigos-diasyndesis\"},\"wordCount\":556,\"publisher\":{\"@id\":\"https:\\\/\\\/www.fixit.gr\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.fixit.gr\\\/magento-api-integrations-me-erp-amp-crm-pliris-odigos-diasyndesis#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.fixit.gr\\\/wp-content\\\/uploads\\\/Magento-CRM.png\",\"keywords\":[\"magento\"],\"articleSection\":[\"Blog\",\"Magento\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.fixit.gr\\\/magento-api-integrations-me-erp-amp-crm-pliris-odigos-diasyndesis\",\"url\":\"https:\\\/\\\/www.fixit.gr\\\/magento-api-integrations-me-erp-amp-crm-pliris-odigos-diasyndesis\",\"name\":\"Magento API Integrations \u03bc\u03b5 ERP & CRM: \u03a0\u03bb\u03ae\u03c1\u03b7\u03c2 \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b4\u03b9\u03b1\u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7\u03c2 - Fixit\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.fixit.gr\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.fixit.gr\\\/magento-api-integrations-me-erp-amp-crm-pliris-odigos-diasyndesis#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.fixit.gr\\\/magento-api-integrations-me-erp-amp-crm-pliris-odigos-diasyndesis#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.fixit.gr\\\/wp-content\\\/uploads\\\/Magento-CRM.png\",\"datePublished\":\"2026-01-23T11:20:51+00:00\",\"dateModified\":\"2026-01-23T11:25:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.fixit.gr\\\/magento-api-integrations-me-erp-amp-crm-pliris-odigos-diasyndesis#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.fixit.gr\\\/magento-api-integrations-me-erp-amp-crm-pliris-odigos-diasyndesis\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.fixit.gr\\\/magento-api-integrations-me-erp-amp-crm-pliris-odigos-diasyndesis#primaryimage\",\"url\":\"https:\\\/\\\/www.fixit.gr\\\/wp-content\\\/uploads\\\/Magento-CRM.png\",\"contentUrl\":\"https:\\\/\\\/www.fixit.gr\\\/wp-content\\\/uploads\\\/Magento-CRM.png\",\"width\":1204,\"height\":916},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.fixit.gr\\\/magento-api-integrations-me-erp-amp-crm-pliris-odigos-diasyndesis#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0391\u03c1\u03c7\u03b9\u03ba\u03ae\",\"item\":\"https:\\\/\\\/www.fixit.gr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Magento API Integrations \u03bc\u03b5 ERP &#038; CRM: \u03a0\u03bb\u03ae\u03c1\u03b7\u03c2 \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b4\u03b9\u03b1\u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7\u03c2\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.fixit.gr\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/www.fixit.gr\\\/de\\\/\",\"name\":\"Fixit\",\"description\":\"eCommerce agency \u03c3\u03c4\u03b7 \u0398\u03b5\u03c3\u03c3\u03b1\u03bb\u03bf\u03bd\u03af\u03ba\u03b7 \u2014 \u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ae eShop \u03c3\u03b5 Magento 2, WooCommerce \u03ba\u03b1\u03b9 Shopify\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.fixit.gr\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.fixit.gr\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.fixit.gr\\\/de\\\/#organization\",\"name\":\"Fixit\",\"alternateName\":\"Fixit e-Commerce Agency\",\"url\":\"https:\\\/\\\/www.fixit.gr\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.fixit.gr\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.fixit.gr\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/fixit_logo_site-min.png\",\"contentUrl\":\"https:\\\/\\\/www.fixit.gr\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/fixit_logo_site-min.png\",\"width\":801,\"height\":179,\"caption\":\"Fixit\"},\"image\":{\"@id\":\"https:\\\/\\\/www.fixit.gr\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Fixit.el\\\/\",\"https:\\\/\\\/www.instagram.com\\\/fixit_gr\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/fixitgr\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.fixit.gr\\\/de\\\/#\\\/schema\\\/person\\\/b86bf7ba1762bbca10dbb56b978dc996\",\"name\":\"\u0393\u03b9\u03ce\u03c1\u03b3\u03bf\u03c2 \u039c\u03b7\u03c4\u03c3\u03bf\u03cd\u03b4\u03b7\u03c2\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.fixit.gr\\\/wp-content\\\/litespeed\\\/avatar\\\/d8dc69bae9963447b1bb0f4c76a43cf3.jpg?ver=1788292463\",\"url\":\"https:\\\/\\\/www.fixit.gr\\\/wp-content\\\/litespeed\\\/avatar\\\/d8dc69bae9963447b1bb0f4c76a43cf3.jpg?ver=1788292463\",\"contentUrl\":\"https:\\\/\\\/www.fixit.gr\\\/wp-content\\\/litespeed\\\/avatar\\\/d8dc69bae9963447b1bb0f4c76a43cf3.jpg?ver=1788292463\",\"caption\":\"\u0393\u03b9\u03ce\u03c1\u03b3\u03bf\u03c2 \u039c\u03b7\u03c4\u03c3\u03bf\u03cd\u03b4\u03b7\u03c2\"},\"url\":\"https:\\\/\\\/www.fixit.gr\\\/en\\\/author\\\/arrowgr\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Magento API Integrations with ERP &amp; CRM: Complete Integration Guide - Fixit","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fixit.gr\/en\/magento-api-integrations-me-erp-amp-crm-pliris-odigos-diasyndesis\/","og_locale":"en_US","og_type":"article","og_title":"Magento API Integrations \u03bc\u03b5 ERP & CRM: \u03a0\u03bb\u03ae\u03c1\u03b7\u03c2 \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b4\u03b9\u03b1\u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7\u03c2 - Fixit","og_description":"\u03a3\u03c4\u03bf \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf, \u03b7 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 Magento \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac \u03c9\u03c2 \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03ae \u201c\u03b2\u03b9\u03c4\u03c1\u03af\u03bd\u03b1\u201d \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd, \u03b5\u03bd\u03ce \u03b7 \u03ba\u03b1\u03c1\u03b4\u03b9\u03ac \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03c3\u03b9\u03b1\u03ba\u03ce\u03bd \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03b9\u03ce\u03bd \u03c6\u03b9\u03bb\u03bf\u03be\u03b5\u03bd\u03b5\u03af\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 ERP \u03ba\u03b1\u03b9 CRM. \u0393\u03b9\u03b1 \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03ad\u03bd\u03b1 e-shop, \u03b8\u03b5\u03c9\u03c1\u03b5\u03af\u03c4\u03b1\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03bf \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03b3\u03c7\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bf\u03bc\u03b1\u03bb\u03ae, \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03c3\u03c6\u03b1\u03bb\u03ae\u03c2 \u03b1\u03bd\u03c4\u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1. \u03a7\u03c9\u03c1\u03af\u03c2 \u03b4\u03b9\u03b1\u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7, \u03b7 \u03b5\u03bd\u03b7\u03bc\u03ad\u03c1\u03c9\u03c3\u03b7 \u03b1\u03c0\u03bf\u03b8\u03b5\u03bc\u03ac\u03c4\u03c9\u03bd, \u03c4\u03b9\u03bc\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03b9\u03ce\u03bd...","og_url":"https:\/\/www.fixit.gr\/en\/magento-api-integrations-me-erp-amp-crm-pliris-odigos-diasyndesis\/","og_site_name":"Fixit","article_publisher":"https:\/\/www.facebook.com\/Fixit.el\/","article_published_time":"2026-01-23T11:20:51+00:00","article_modified_time":"2026-01-23T11:25:46+00:00","og_image":[{"width":1204,"height":916,"url":"https:\/\/www.fixit.gr\/wp-content\/uploads\/Magento-CRM.png","type":"image\/png"}],"author":"\u0393\u03b9\u03ce\u03c1\u03b3\u03bf\u03c2 \u039c\u03b7\u03c4\u03c3\u03bf\u03cd\u03b4\u03b7\u03c2","twitter_card":"summary_large_image","twitter_misc":{"Written by":"\u0393\u03b9\u03ce\u03c1\u03b3\u03bf\u03c2 \u039c\u03b7\u03c4\u03c3\u03bf\u03cd\u03b4\u03b7\u03c2","Est. reading time":"19 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.fixit.gr\/magento-api-integrations-me-erp-amp-crm-pliris-odigos-diasyndesis#article","isPartOf":{"@id":"https:\/\/www.fixit.gr\/magento-api-integrations-me-erp-amp-crm-pliris-odigos-diasyndesis"},"author":{"name":"\u0393\u03b9\u03ce\u03c1\u03b3\u03bf\u03c2 \u039c\u03b7\u03c4\u03c3\u03bf\u03cd\u03b4\u03b7\u03c2","@id":"https:\/\/www.fixit.gr\/de\/#\/schema\/person\/b86bf7ba1762bbca10dbb56b978dc996"},"headline":"Magento API Integrations \u03bc\u03b5 ERP &#038; CRM: \u03a0\u03bb\u03ae\u03c1\u03b7\u03c2 \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b4\u03b9\u03b1\u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7\u03c2","datePublished":"2026-01-23T11:20:51+00:00","dateModified":"2026-01-23T11:25:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.fixit.gr\/magento-api-integrations-me-erp-amp-crm-pliris-odigos-diasyndesis"},"wordCount":556,"publisher":{"@id":"https:\/\/www.fixit.gr\/de\/#organization"},"image":{"@id":"https:\/\/www.fixit.gr\/magento-api-integrations-me-erp-amp-crm-pliris-odigos-diasyndesis#primaryimage"},"thumbnailUrl":"https:\/\/www.fixit.gr\/wp-content\/uploads\/Magento-CRM.png","keywords":["magento"],"articleSection":["Blog","Magento"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.fixit.gr\/magento-api-integrations-me-erp-amp-crm-pliris-odigos-diasyndesis","url":"https:\/\/www.fixit.gr\/magento-api-integrations-me-erp-amp-crm-pliris-odigos-diasyndesis","name":"Magento API Integrations with ERP &amp; CRM: Complete Integration Guide - Fixit","isPartOf":{"@id":"https:\/\/www.fixit.gr\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.fixit.gr\/magento-api-integrations-me-erp-amp-crm-pliris-odigos-diasyndesis#primaryimage"},"image":{"@id":"https:\/\/www.fixit.gr\/magento-api-integrations-me-erp-amp-crm-pliris-odigos-diasyndesis#primaryimage"},"thumbnailUrl":"https:\/\/www.fixit.gr\/wp-content\/uploads\/Magento-CRM.png","datePublished":"2026-01-23T11:20:51+00:00","dateModified":"2026-01-23T11:25:46+00:00","breadcrumb":{"@id":"https:\/\/www.fixit.gr\/magento-api-integrations-me-erp-amp-crm-pliris-odigos-diasyndesis#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.fixit.gr\/magento-api-integrations-me-erp-amp-crm-pliris-odigos-diasyndesis"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fixit.gr\/magento-api-integrations-me-erp-amp-crm-pliris-odigos-diasyndesis#primaryimage","url":"https:\/\/www.fixit.gr\/wp-content\/uploads\/Magento-CRM.png","contentUrl":"https:\/\/www.fixit.gr\/wp-content\/uploads\/Magento-CRM.png","width":1204,"height":916},{"@type":"BreadcrumbList","@id":"https:\/\/www.fixit.gr\/magento-api-integrations-me-erp-amp-crm-pliris-odigos-diasyndesis#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0391\u03c1\u03c7\u03b9\u03ba\u03ae","item":"https:\/\/www.fixit.gr\/"},{"@type":"ListItem","position":2,"name":"Magento API Integrations \u03bc\u03b5 ERP &#038; CRM: \u03a0\u03bb\u03ae\u03c1\u03b7\u03c2 \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b4\u03b9\u03b1\u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7\u03c2"}]},{"@type":"WebSite","@id":"https:\/\/www.fixit.gr\/de\/#website","url":"https:\/\/www.fixit.gr\/de\/","name":"Fixit","description":"eCommerce agency in Thessaloniki \u2014 eShop development in Magento 2, WooCommerce and Shopify","publisher":{"@id":"https:\/\/www.fixit.gr\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fixit.gr\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.fixit.gr\/de\/#organization","name":"Fixit","alternateName":"Fixit e-Commerce Agency","url":"https:\/\/www.fixit.gr\/de\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fixit.gr\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.fixit.gr\/wp-content\/uploads\/2022\/07\/fixit_logo_site-min.png","contentUrl":"https:\/\/www.fixit.gr\/wp-content\/uploads\/2022\/07\/fixit_logo_site-min.png","width":801,"height":179,"caption":"Fixit"},"image":{"@id":"https:\/\/www.fixit.gr\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Fixit.el\/","https:\/\/www.instagram.com\/fixit_gr\/","https:\/\/www.linkedin.com\/company\/fixitgr"]},{"@type":"Person","@id":"https:\/\/www.fixit.gr\/de\/#\/schema\/person\/b86bf7ba1762bbca10dbb56b978dc996","name":"Giorgos Mitsoudis","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fixit.gr\/wp-content\/litespeed\/avatar\/d8dc69bae9963447b1bb0f4c76a43cf3.jpg?ver=1788292463","url":"https:\/\/www.fixit.gr\/wp-content\/litespeed\/avatar\/d8dc69bae9963447b1bb0f4c76a43cf3.jpg?ver=1788292463","contentUrl":"https:\/\/www.fixit.gr\/wp-content\/litespeed\/avatar\/d8dc69bae9963447b1bb0f4c76a43cf3.jpg?ver=1788292463","caption":"\u0393\u03b9\u03ce\u03c1\u03b3\u03bf\u03c2 \u039c\u03b7\u03c4\u03c3\u03bf\u03cd\u03b4\u03b7\u03c2"},"url":"https:\/\/www.fixit.gr\/en\/author\/arrowgr"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.fixit.gr\/en\/wp-json\/wp\/v2\/posts\/17950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fixit.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fixit.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fixit.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fixit.gr\/en\/wp-json\/wp\/v2\/comments?post=17950"}],"version-history":[{"count":3,"href":"https:\/\/www.fixit.gr\/en\/wp-json\/wp\/v2\/posts\/17950\/revisions"}],"predecessor-version":[{"id":17957,"href":"https:\/\/www.fixit.gr\/en\/wp-json\/wp\/v2\/posts\/17950\/revisions\/17957"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fixit.gr\/en\/wp-json\/wp\/v2\/media\/17951"}],"wp:attachment":[{"href":"https:\/\/www.fixit.gr\/en\/wp-json\/wp\/v2\/media?parent=17950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fixit.gr\/en\/wp-json\/wp\/v2\/categories?post=17950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fixit.gr\/en\/wp-json\/wp\/v2\/tags?post=17950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}