{"id":20690,"date":"2026-06-16T09:30:14","date_gmt":"2026-06-16T06:30:14","guid":{"rendered":"https:\/\/www.fixit.gr\/?p=20690"},"modified":"2026-06-16T09:57:49","modified_gmt":"2026-06-16T06:57:49","slug":"exypni-anazitisi-sto-e-shop","status":"publish","type":"post","link":"https:\/\/www.fixit.gr\/en\/exypni-anazitisi-sto-e-shop","title":{"rendered":"Smart search in e-shop"},"content":{"rendered":"<p>The ability for a customer to find exactly what they\u2019re looking for \u2014 like \u00abwedding dress\u00bb \u2014 is a critical success factor for any online store. A smart search engine offers a more natural and efficient experience: instead of dry word matching, it understands spelling mistakes, Greeklish, and synonyms, and connects the customer\u2019s phrase with the right products. This reduces \u00abzero\u00bb searches, increases page dwell time, and increases conversions \u2014 especially in categories like wedding dresses, where detail counts.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.fixit.gr\/en\/exypni-anazitisi-sto-e-shop\/#%CE%A4%CE%B9_%CE%B5%CE%AF%CE%BD%CE%B1%CE%B9_%CE%B7_%CE%AD%CE%BE%CF%85%CF%80%CE%BD%CE%B7_%CE%B1%CE%BD%CE%B1%CE%B6%CE%AE%CF%84%CE%B7%CF%83%CE%B7_%CE%BA%CE%B1%CE%B9_%CF%80%CF%8E%CF%82_%CE%BB%CE%B5%CE%B9%CF%84%CE%BF%CF%85%CF%81%CE%B3%CE%B5%CE%AF_%CF%83%CF%84%CE%BF_e-shop\" >What is smart search and how does it work in the e-shop?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.fixit.gr\/en\/exypni-anazitisi-sto-e-shop\/#%CE%A0%CF%81%CE%B1%CE%BA%CF%84%CE%B9%CE%BA%CE%AE_%CE%B5%CF%86%CE%B1%CF%81%CE%BC%CE%BF%CE%B3%CE%AE_%CE%AD%CE%BD%CE%B1_%CF%83%CE%B5%CE%BD%CE%AC%CF%81%CE%B9%CE%BF_%C2%AB%CF%86%CF%8C%CF%81%CE%B5%CE%BC%CE%B1_%CE%B3%CE%B9%CE%B1_%CE%B3%CE%AC%CE%BC%CE%BF%C2%BB\" >Practical application: a &quot;wedding dress&quot; scenario\u00ab<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.fixit.gr\/en\/exypni-anazitisi-sto-e-shop\/#%CE%A0%CF%8E%CF%82_%CE%B7_Fixit_EE_%CE%B5%CE%BD%CF%83%CF%89%CE%BC%CE%B1%CF%84%CF%8E%CE%BD%CE%B5%CE%B9_%CF%84%CE%B7%CE%BD_%CE%AD%CE%BE%CF%85%CF%80%CE%BD%CE%B7_%CE%B1%CE%BD%CE%B1%CE%B6%CE%AE%CF%84%CE%B7%CF%83%CE%B7_%CF%83%CE%B5_Magento_WooCommerce\" >How Fixit EE integrates smart search into Magento &amp; WooCommerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.fixit.gr\/en\/exypni-anazitisi-sto-e-shop\/#%CE%A3%CF%85%CE%BC%CF%80%CE%AD%CF%81%CE%B1%CF%83%CE%BC%CE%B1\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%CE%A4%CE%B9_%CE%B5%CE%AF%CE%BD%CE%B1%CE%B9_%CE%B7_%CE%AD%CE%BE%CF%85%CF%80%CE%BD%CE%B7_%CE%B1%CE%BD%CE%B1%CE%B6%CE%AE%CF%84%CE%B7%CF%83%CE%B7_%CE%BA%CE%B1%CE%B9_%CF%80%CF%8E%CF%82_%CE%BB%CE%B5%CE%B9%CF%84%CE%BF%CF%85%CF%81%CE%B3%CE%B5%CE%AF_%CF%83%CF%84%CE%BF_e-shop\"><\/span>What is smart search and how does it work in the e-shop?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>From simple matching to understanding intent<\/strong><\/p>\n<p>Unlike the default WooCommerce\/Magento search based on simple word matching, an engine on Elasticsearch\/OpenSearch builds an index of the catalog and ranks the results based on relevance. On top of this, a synonym dictionary and thesaurus bridges the customer&#039;s language with the catalog&#039;s language: &quot;wedding dress&quot; is mapped to &quot;wedding dress&quot;, &quot;evening dress&quot;, &quot;formal&quot;. This way, the engine &quot;understands&quot; the phrase even when the exact words are not present in the product description.<\/p>\n<p>Crucial for the Greek market is the support for Greeklish: the customer who types &quot;forema gia gamo&quot; gets the same results as the one who types in Greek. Combined with stopwords (ignoring words without value such as &quot;for&quot;, &quot;to&quot;) and tolerance for small spelling errors, the search becomes much more &quot;forgiving&quot; and human.<\/p>\n<blockquote><p><strong>Do you want \u00abreal\u00bb semantics with AI?;<\/strong> Beyond synonyms\/thesaurus, a vector search layer with embeddings can be added, so that the engine can detect related concepts without having to define them manually. It is available as an advanced add-on \u2014 contact us to see if it is worthy of your catalog.<\/p><\/blockquote>\n<p><strong>Advantages for customer and owner<\/strong><\/p>\n<ul>\n<li>More accurate results, leading to fewer bounces and more time on page.<\/li>\n<li>Fewer &quot;null&quot; searches thanks to Greeklish and synonyms.<\/li>\n<li>Autocomplete overlay that shows products while the customer types.<\/li>\n<li>Search analytics: see what people are searching for and which searches are not working, so you can constantly improve your synonyms and catalog.<\/li>\n<li>Speed and scalability that can handle large catalogs, as the search runs on Elasticsearch and not on the WordPress\/Magento database.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%CE%A0%CF%81%CE%B1%CE%BA%CF%84%CE%B9%CE%BA%CE%AE_%CE%B5%CF%86%CE%B1%CF%81%CE%BC%CE%BF%CE%B3%CE%AE_%CE%AD%CE%BD%CE%B1_%CF%83%CE%B5%CE%BD%CE%AC%CF%81%CE%B9%CE%BF_%C2%AB%CF%86%CF%8C%CF%81%CE%B5%CE%BC%CE%B1_%CE%B3%CE%B9%CE%B1_%CE%B3%CE%AC%CE%BC%CE%BF%C2%BB\"><\/span>Practical application: a &quot;wedding dress&quot; scenario\u00ab<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Step 1: Understanding the question<\/strong><\/p>\n<p>The engine breaks the phrase, ignores stopwords and matches it with synonyms from the catalog (\u00abbridal\u00bb, \u00abevening\u00bb, \u00abformal\u00bb). If the customer wrote Greeklish or made a small mistake, the match remains correct. Through analytics, you identify your customers\u00ab frequent phrases and add targeted synonyms \u2014 e.g., you define that \u00bbcream\u00ab is related to \u00bboff-white\u00ab and \u00bbivory\u201d.<\/p>\n<p><strong>Step 2: Smart ranking of results<\/strong><\/p>\n<p>Products are ranked based on relevance (Elasticsearch relevance scoring) and can be combined with priority rules, e.g. displaying available items higher. The customer narrows down the search with the store&#039;s filters (color, size, price) without searching through dozens of pages.<\/p>\n<p><strong>Step 3: Clear presentation<\/strong><\/p>\n<p>The autocomplete overlay instantly displays product suggestions with image and price from the first few characters, so the customer can reach the right product in seconds.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%CE%A0%CF%8E%CF%82_%CE%B7_Fixit_EE_%CE%B5%CE%BD%CF%83%CF%89%CE%BC%CE%B1%CF%84%CF%8E%CE%BD%CE%B5%CE%B9_%CF%84%CE%B7%CE%BD_%CE%AD%CE%BE%CF%85%CF%80%CE%BD%CE%B7_%CE%B1%CE%BD%CE%B1%CE%B6%CE%AE%CF%84%CE%B7%CF%83%CE%B7_%CF%83%CE%B5_Magento_WooCommerce\"><\/span>How Fixit EE integrates smart search into Magento &amp; WooCommerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Ready-made solution: AmazingSearch<\/strong><\/p>\n<p>We offer AmazingSearch for WooCommerce \/ Magento 2 \u2014 a search engine on top of Elasticsearch\/OpenSearch with support for Greek and Greeklish, autocomplete overlay, synonyms \/ thesaurus \/ stopwords management, brand pages and detailed search statistics. The solution comes with documentation, installation guide and the ability to customize it to your needs (e.g. mapping custom attributes, connecting to brand pages).<\/p>\n<p><strong>Collaboration with Talos \u2014 the AI assistant<\/strong><\/p>\n<p>Complementing search, Talos is Fixit\u2019s AI assistant that can answer customer questions in natural language (\u00abWhat\u2019s the difference between lace and satin?\u00bb) and guide them to the right products. It works alongside the search engine, providing a more conversational experience where the customer needs it.<\/p>\n<p><strong>Performance for large e-shops<\/strong><\/p>\n<p>Because the search runs on a separate Elasticsearch\/OpenSearch index, the main store server is unloaded and results remain fast even with a large volume of products and concurrent users. In very large catalogs we can configure caching and index optimization for stable performance.<\/p>\n    <div class=\"fixit-blog-products-wrapper\">\n        <div class=\"fixit-blog-products-container has-single\"\n            >\n                            <div class=\"fixit-blog-products single-row-item\">\n                    <div class=\"fixit-product\">\n                        <div class=\"product-title\">\n                            <a href=\"https:\/\/www.fixit.gr\/en\/amazing-search-for-magento-2\">\n                                Amazing search for Magento 2                            <\/a>\n                        <\/div>\n                        <div class=\"product-image\">\n                            <a href=\"https:\/\/www.fixit.gr\/en\/amazing-search-for-magento-2\">\n                                <img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2000\" src=\"https:\/\/www.fixit.gr\/wp-content\/uploads\/AmazingSearch-Magento2.png\" class=\"attachment-full size-full\" alt=\"Amazing search for Magento 2\" \/>                            <\/a>\n                        <\/div>\n                        <div class=\"product-price\">\n                                <span class=\"woocommerce-Price-amount amount\"><span class=\"woocommerce-Price-currencySymbol\">\u20ac<\/span>250.00<\/span>                        <\/div>\n                        <div class=\"product-btn\">\n                            <a class=\"btn btn-black alpha-btn\" href=\"https:\/\/www.fixit.gr\/en\/amazing-search-for-magento-2\">\n                                MORE                            <\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n            <\/div>\n    \n<h2><span class=\"ez-toc-section\" id=\"%CE%A3%CF%85%CE%BC%CF%80%CE%AD%CF%81%CE%B1%CF%83%CE%BC%CE%B1\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Search isn\u2019t just a header field \u2014 it\u2019s where the customer directly states what they want to buy. When the engine understands Greeklish, misspellings, and synonyms, the customer gets to the right product in seconds instead of leaving the store. This very difference translates into fewer \u00abzero\u00bb searches, longer stays, and higher conversions.<\/p>\n<p>With AmazingSearch on Elasticsearch\/OpenSearch and the support of Fixit EE, you can give your e-shop a search that really works for the Greek market \u2014 and, when you need it, extend it with advanced semantic layer or with the Talos AI assistant. <a href=\"https:\/\/www.fixit.gr\/en\/contact\/\">Contact us<\/a> with us to see what fits your list.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0397 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bd\u03b1 \u03b2\u03c1\u03b5\u03b9 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03c8\u03ac\u03c7\u03bd\u03b5\u03b9 \u2014 \u03cc\u03c0\u03c9\u03c2 \u00ab\u03c6\u03cc\u03c1\u03b5\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03b3\u03ac\u03bc\u03bf\u00bb \u2014 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03bf \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1. \u039c\u03b9\u03b1 \u03ad\u03be\u03c5\u03c0\u03bd\u03b7 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ae \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c0\u03b9\u03bf \u03c6\u03c5\u03c3\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1: \u03b1\u03bd\u03c4\u03af \u03b3\u03b9\u03b1 \u03c3\u03c4\u03b5\u03b3\u03bd\u03cc matching \u03bb\u03ad\u03be\u03b5\u03c9\u03bd, \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b5\u03af \u03bf\u03c1\u03b8\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ac \u03bb\u03ac\u03b8\u03b7, Greeklish \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03ce\u03bd\u03c5\u03bc\u03b1, \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 \u03c4\u03b7 \u03c6\u03c1\u03ac\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03bc\u03b5 \u03c4\u03b1 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1&#8230;.<\/p>","protected":false},"author":1,"featured_media":20691,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[279,41],"tags":[],"class_list":["post-20690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0388\u03be\u03c5\u03c0\u03bd\u03b7 \u0391\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03c3\u03c4\u03bf e\u2011shop - Fixit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fixit.gr\/en\/exypni-anazitisi-sto-e-shop\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0388\u03be\u03c5\u03c0\u03bd\u03b7 \u0391\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03c3\u03c4\u03bf e\u2011shop - Fixit\" \/>\n<meta property=\"og:description\" content=\"\u0397 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bd\u03b1 \u03b2\u03c1\u03b5\u03b9 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03c8\u03ac\u03c7\u03bd\u03b5\u03b9 \u2014 \u03cc\u03c0\u03c9\u03c2 \u00ab\u03c6\u03cc\u03c1\u03b5\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03b3\u03ac\u03bc\u03bf\u00bb \u2014 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