{"id":6116,"date":"2023-02-13T12:00:10","date_gmt":"2023-02-13T10:00:10","guid":{"rendered":"https:\/\/www.fixit.gr\/?p=6116"},"modified":"2023-02-13T10:49:20","modified_gmt":"2023-02-13T08:49:20","slug":"magento-google-analytics-g4-google-tag-manager-gtm","status":"publish","type":"post","link":"https:\/\/www.fixit.gr\/en\/magento-google-analytics-g4-google-tag-manager-gtm","title":{"rendered":"Magento Google Analytics G4 \u2013 Google Tag Manager (GTM)"},"content":{"rendered":"<h3><b>Magento module \u2013 Google Analytics GA4.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Google Analytics 4 is the most advanced version of the web analytics tool offered by Google. Integrating Google Analytics 4 with Magento 2 is an extremely important task to collect more detailed and meaningful information about visitors and their behavior. The advanced version of Google Analytics brings additional details along with advanced reporting capabilities, which makes it difficult for online store owners to use it on their website. But is there a way to set up Google Analytics 4 with a Magento store so that important information can be obtained?;<\/span><\/p>\n<h3><b>What is Google Analytics 4.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Google Analytics 4 is a new privacy-first property type, described by Google as \u201cnext-generation measurement.\u201d It builds on and improves upon previous Universal Analytics properties with a privacy-first approach. It also features comprehensive and deep integrations with Google\u2019s advertising platforms and uses machine learning to enhance insights about user journeys across platforms and devices. Google Analytics 4, through the use of Google\u2019s advanced machine learning algorithms, can observe and analyze significant trends in website data, such as a specific product or product type increasing in sales due to increased demand, allowing it to be automatically alerted and informed by these trends, enabling decisions to be made that benefit the business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, the enhanced capabilities provided by machine learning allow Google Analytics 4 to fill in significant data gaps that may exist due to software that blocks tracking scripts, cookie consent rules, and other privacy-related choices or configurations, making the data collected much more relevant. The new Google Analytics 4 platform is based on the Web + App property that Google tested in beta in 2019, which means it aggregates traffic and data from the web and mobile apps. In short, if your business brand has a mobile app, there\u2019s no longer a need to separate data between two platforms (Google Analytics for Firebase in the case of mobile apps and Google Analytics for standard web traffic), as Google Analytics 4 now provides a unified view of both data streams.<\/span><\/p>\n<h3><b>Why is it necessary to migrate from Universal Analytics to Google Analytics 4?.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Since Universal Analytics is being retired in 2023, why should anyone migrate to a Google Analytics 4 property immediately? There are several reasons, but this does not mean that the existing Universal Analytics property should be terminated, as they can run in parallel. The main reasons to set up a Google Analytics 4 property as soon as possible are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get ahead of the competition. Using Google&#039;s advanced machine learning models will ensure that the data collected is more relevant. It helps to predict trends earlier, so that business opportunities can be exploited before competitors.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Historical data. Having historical data on the new platform is a surefire way to ensure that data-driven decisions continue to be made for the business, while the competition will still waste time building their data on other platforms.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Over time, AI learns business patterns. AI takes time to examine patterns and learn from them, which means the earlier a business is connected, the better. Since it can make assumptions based on existing data, the more accurate it will be.<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">For a complete understanding of Magento Modules, there is an extensive article where one can understand their use and how necessary they are, \u201c<\/span><\/i><a href=\"https:\/\/www.fixit.gr\/en\/poso-simantika-einai-ta-magento-modules\/\" title=\"How important are Magento Modules?;\"><i><span style=\"font-weight: 400;\">How important are Magento Modules?;<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">\u201c&quot;.<\/span><\/i><\/p>\n<h3><b>How much does a business need Google Analytics 4.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Whether it&#039;s a blog, store, social media page, or any other type of website, having relevant visitor data is crucial for its proper functioning, regardless of its size. The fact is, more and more businesses are turning to online commerce, resulting in greater competition. All you need to do is configure Google Analytics and you will be able to get the information you need from its AI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Integrating Google Analytics 4 with an online store to set up basic tracking is quite simple. Below are the configuration steps required to implement it. <\/span><b>basic monitoring<\/b><span style=\"font-weight: 400;\"> of Google Analytics in the Magento 2 store.<\/span><\/p>\n<h3><b>Create a property in Google Analytics:<\/b><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Login to the platform <\/span><a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" title=\"using Gmail and navigating to properties from the &#039;Administrator&#039; field\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/a><span style=\"font-weight: 400;\"> using Gmail and going to properties from the \u201cAdministrator\u201d field.<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-6125\" src=\"https:\/\/www.fixit.gr\/wp-content\/uploads\/data-1024x463.jpg\" alt=\"\" width=\"640\" height=\"289\" srcset=\"https:\/\/www.fixit.gr\/wp-content\/uploads\/data-1024x463.jpg 1024w, https:\/\/www.fixit.gr\/wp-content\/uploads\/data-760x343.jpg 760w, https:\/\/www.fixit.gr\/wp-content\/uploads\/data-64x29.jpg 64w, https:\/\/www.fixit.gr\/wp-content\/uploads\/data-300x136.jpg 300w, https:\/\/www.fixit.gr\/wp-content\/uploads\/data-768x347.jpg 768w, https:\/\/www.fixit.gr\/wp-content\/uploads\/data-1536x694.jpg 1536w, https:\/\/www.fixit.gr\/wp-content\/uploads\/data-18x8.jpg 18w, https:\/\/www.fixit.gr\/wp-content\/uploads\/data.jpg 1848w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select the \u201cCreate Property\u201d field. The currency, the Country, the reference time will be placed there and then \u201cnext\u201d.<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-6124\" src=\"https:\/\/www.fixit.gr\/wp-content\/uploads\/analyticsproperty-1024x480.png\" alt=\"\" width=\"640\" height=\"300\" srcset=\"https:\/\/www.fixit.gr\/wp-content\/uploads\/analyticsproperty-1024x480.png 1024w, https:\/\/www.fixit.gr\/wp-content\/uploads\/analyticsproperty-760x356.png 760w, https:\/\/www.fixit.gr\/wp-content\/uploads\/analyticsproperty-64x30.png 64w, https:\/\/www.fixit.gr\/wp-content\/uploads\/analyticsproperty-300x141.png 300w, https:\/\/www.fixit.gr\/wp-content\/uploads\/analyticsproperty-768x360.png 768w, https:\/\/www.fixit.gr\/wp-content\/uploads\/analyticsproperty-1536x720.png 1536w, https:\/\/www.fixit.gr\/wp-content\/uploads\/analyticsproperty-18x8.png 18w, https:\/\/www.fixit.gr\/wp-content\/uploads\/analyticsproperty.png 1829w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-6123\" src=\"https:\/\/www.fixit.gr\/wp-content\/uploads\/newproperty-1024x512.png\" alt=\"\" width=\"640\" height=\"320\" srcset=\"https:\/\/www.fixit.gr\/wp-content\/uploads\/newproperty-1024x512.png 1024w, https:\/\/www.fixit.gr\/wp-content\/uploads\/newproperty-760x380.png 760w, https:\/\/www.fixit.gr\/wp-content\/uploads\/newproperty-64x32.png 64w, https:\/\/www.fixit.gr\/wp-content\/uploads\/newproperty-300x150.png 300w, https:\/\/www.fixit.gr\/wp-content\/uploads\/newproperty-768x384.png 768w, https:\/\/www.fixit.gr\/wp-content\/uploads\/newproperty-1536x768.png 1536w, https:\/\/www.fixit.gr\/wp-content\/uploads\/newproperty-18x9.png 18w, https:\/\/www.fixit.gr\/wp-content\/uploads\/newproperty.png 1583w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optionally, select how many people the business consists of or what metrics the specific property will target. Finally, select the field, \u201cCreate\u201d.<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-6122\" src=\"https:\/\/www.fixit.gr\/wp-content\/uploads\/create-1024x550.jpg\" alt=\"\" width=\"640\" height=\"344\" srcset=\"https:\/\/www.fixit.gr\/wp-content\/uploads\/create-1024x550.jpg 1024w, https:\/\/www.fixit.gr\/wp-content\/uploads\/create-760x408.jpg 760w, https:\/\/www.fixit.gr\/wp-content\/uploads\/create-64x34.jpg 64w, https:\/\/www.fixit.gr\/wp-content\/uploads\/create-300x161.jpg 300w, https:\/\/www.fixit.gr\/wp-content\/uploads\/create-768x413.jpg 768w, https:\/\/www.fixit.gr\/wp-content\/uploads\/create-1536x825.jpg 1536w, https:\/\/www.fixit.gr\/wp-content\/uploads\/create-18x10.jpg 18w, https:\/\/www.fixit.gr\/wp-content\/uploads\/create.jpg 1599w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/span><\/li>\n<\/ol>\n<h3><b>Connecting Google Analytics 4 to a Magento 2 store.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Once the property has been created in Google Analytics 4, it remains to place the website (store) connection tag with the Analytics platform. To achieve this in a Magento store, the connection must be made \u201cmanually\u201d. In the \u201cData Streams\u201d tab of the property, the Google Analytics 4 connection tag with the Magento store can be found.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-6121\" src=\"https:\/\/www.fixit.gr\/wp-content\/uploads\/roesdedomenwn-1024x540.png\" alt=\"\" width=\"640\" height=\"338\" srcset=\"https:\/\/www.fixit.gr\/wp-content\/uploads\/roesdedomenwn-1024x540.png 1024w, https:\/\/www.fixit.gr\/wp-content\/uploads\/roesdedomenwn-760x401.png 760w, https:\/\/www.fixit.gr\/wp-content\/uploads\/roesdedomenwn-64x34.png 64w, https:\/\/www.fixit.gr\/wp-content\/uploads\/roesdedomenwn-300x158.png 300w, https:\/\/www.fixit.gr\/wp-content\/uploads\/roesdedomenwn-768x405.png 768w, https:\/\/www.fixit.gr\/wp-content\/uploads\/roesdedomenwn-1536x810.png 1536w, https:\/\/www.fixit.gr\/wp-content\/uploads\/roesdedomenwn-18x9.png 18w, https:\/\/www.fixit.gr\/wp-content\/uploads\/roesdedomenwn.png 1637w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">By selecting web feeds and then View tag instructions, manual installation is now accessible.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-6120\" src=\"https:\/\/www.fixit.gr\/wp-content\/uploads\/tag-1024x490.png\" alt=\"\" width=\"640\" height=\"306\" srcset=\"https:\/\/www.fixit.gr\/wp-content\/uploads\/tag-1024x490.png 1024w, https:\/\/www.fixit.gr\/wp-content\/uploads\/tag-760x364.png 760w, https:\/\/www.fixit.gr\/wp-content\/uploads\/tag-64x31.png 64w, https:\/\/www.fixit.gr\/wp-content\/uploads\/tag-300x144.png 300w, https:\/\/www.fixit.gr\/wp-content\/uploads\/tag-768x367.png 768w, https:\/\/www.fixit.gr\/wp-content\/uploads\/tag-18x9.png 18w, https:\/\/www.fixit.gr\/wp-content\/uploads\/tag.png 1507w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-6127\" src=\"https:\/\/www.fixit.gr\/wp-content\/uploads\/mhautomathegkatastasi-1024x661.png\" alt=\"\" width=\"640\" height=\"413\" srcset=\"https:\/\/www.fixit.gr\/wp-content\/uploads\/mhautomathegkatastasi-1024x661.png 1024w, https:\/\/www.fixit.gr\/wp-content\/uploads\/mhautomathegkatastasi-760x491.png 760w, https:\/\/www.fixit.gr\/wp-content\/uploads\/mhautomathegkatastasi-64x41.png 64w, https:\/\/www.fixit.gr\/wp-content\/uploads\/mhautomathegkatastasi-300x194.png 300w, https:\/\/www.fixit.gr\/wp-content\/uploads\/mhautomathegkatastasi-768x496.png 768w, https:\/\/www.fixit.gr\/wp-content\/uploads\/mhautomathegkatastasi-18x12.png 18w, https:\/\/www.fixit.gr\/wp-content\/uploads\/mhautomathegkatastasi.png 1399w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<h3><b>Actions to be taken in the Magento store.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Once the Google Analytics 4 site tag is in place, go to the Magento \u201cAdmin\u201d section and add it to the site so they can connect.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Log in to your Magento admin and go to <\/span><b>Content -&gt; Design -&gt; Configuration<\/b><span style=\"font-weight: 400;\">.<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-6118\" src=\"https:\/\/www.fixit.gr\/wp-content\/uploads\/magento-2-design-configuration-1024x576.jpg\" alt=\"\" width=\"640\" height=\"360\" srcset=\"https:\/\/www.fixit.gr\/wp-content\/uploads\/magento-2-design-configuration-1024x576.jpg 1024w, https:\/\/www.fixit.gr\/wp-content\/uploads\/magento-2-design-configuration-760x428.jpg 760w, https:\/\/www.fixit.gr\/wp-content\/uploads\/magento-2-design-configuration-64x36.jpg 64w, https:\/\/www.fixit.gr\/wp-content\/uploads\/magento-2-design-configuration-300x169.jpg 300w, https:\/\/www.fixit.gr\/wp-content\/uploads\/magento-2-design-configuration-768x432.jpg 768w, https:\/\/www.fixit.gr\/wp-content\/uploads\/magento-2-design-configuration-1536x864.jpg 1536w, https:\/\/www.fixit.gr\/wp-content\/uploads\/magento-2-design-configuration-18x10.jpg 18w, https:\/\/www.fixit.gr\/wp-content\/uploads\/magento-2-design-configuration.jpg 1600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/span><\/li>\n<\/ol>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select the Magento 2 store to which the Google Analytics code (Global Site Tag) will be added and click the Edit button.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">HTML Head section development and <\/span><b>paste the Google Analytics code <\/b><span style=\"font-weight: 400;\">in the Scripts and Stylesheets section.<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-6128\" src=\"https:\/\/www.fixit.gr\/wp-content\/uploads\/magento-2-scripts-and-stylesheets-1024x576.jpg\" alt=\"\" width=\"640\" height=\"360\" srcset=\"https:\/\/www.fixit.gr\/wp-content\/uploads\/magento-2-scripts-and-stylesheets-1024x576.jpg 1024w, https:\/\/www.fixit.gr\/wp-content\/uploads\/magento-2-scripts-and-stylesheets-760x428.jpg 760w, https:\/\/www.fixit.gr\/wp-content\/uploads\/magento-2-scripts-and-stylesheets-64x36.jpg 64w, https:\/\/www.fixit.gr\/wp-content\/uploads\/magento-2-scripts-and-stylesheets-300x169.jpg 300w, https:\/\/www.fixit.gr\/wp-content\/uploads\/magento-2-scripts-and-stylesheets-768x432.jpg 768w, https:\/\/www.fixit.gr\/wp-content\/uploads\/magento-2-scripts-and-stylesheets-1536x864.jpg 1536w, https:\/\/www.fixit.gr\/wp-content\/uploads\/magento-2-scripts-and-stylesheets-18x10.jpg 18w, https:\/\/www.fixit.gr\/wp-content\/uploads\/magento-2-scripts-and-stylesheets.jpg 1600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/span><\/li>\n<\/ol>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click on the save configuration button and go to the Cache Management section of the Magento 2 Admin by clicking on System and going to <\/span><b>Tools -&gt; Cache Management<\/b><span style=\"font-weight: 400;\">.<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-6119\" src=\"https:\/\/www.fixit.gr\/wp-content\/uploads\/magento-2-flush-cache-1024x576.jpg\" alt=\"\" width=\"640\" height=\"360\" srcset=\"https:\/\/www.fixit.gr\/wp-content\/uploads\/magento-2-flush-cache-1024x576.jpg 1024w, https:\/\/www.fixit.gr\/wp-content\/uploads\/magento-2-flush-cache-760x428.jpg 760w, https:\/\/www.fixit.gr\/wp-content\/uploads\/magento-2-flush-cache-64x36.jpg 64w, https:\/\/www.fixit.gr\/wp-content\/uploads\/magento-2-flush-cache-300x169.jpg 300w, https:\/\/www.fixit.gr\/wp-content\/uploads\/magento-2-flush-cache-768x432.jpg 768w, https:\/\/www.fixit.gr\/wp-content\/uploads\/magento-2-flush-cache-1536x864.jpg 1536w, https:\/\/www.fixit.gr\/wp-content\/uploads\/magento-2-flush-cache-18x10.jpg 18w, https:\/\/www.fixit.gr\/wp-content\/uploads\/magento-2-flush-cache.jpg 1600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/span><\/li>\n<\/ol>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click on the button<\/span><b> Flush Magento Cache<\/b><span style=\"font-weight: 400;\"> and reload the Magento 2 store interface.<\/span><\/li>\n<\/ol>\n<p><b><i>The store is now tagged with the Google Analytics 4 tracking code.<\/i><\/b><\/p>\n<h3><b>What information does Google Analytics 4 offer?;<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">With the above actions, a Magento store is now connected to Google Analytics 4 which now offers the appropriate information. But what is this?;\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Page views.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scroll the page.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website search.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Outbound clicks.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video monitoring.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">File downloads.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Unfortunately, for many businesses or online stores, this information is not enough to grow and compete. While these are all great metrics, most ecommerce stores using Magento 2 will require more specific and specialized information about their users and products that can help create strategies and make decisions that will ensure they remain competitive. These metrics include things like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalized searches.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Revenue (return per product).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product detail measurements.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Checkout steps (billing, shipping, payment).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Delivery-purchase completion step.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product displays.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product clicks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cart actions (additions, subtractions).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use a coupon code.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Impressions and clicks of advertising material.<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">These are some of the data that can be requested from Google Analytics 4 via module and more can be added.<\/span><\/i><\/p>\n<h3><b>How can more data be obtained from Google Analytics 4?;<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">One of the main pillars of running a Magento store is the use of modules. An article was recently posted on how these extensions are created (basic principle), <\/span><a href=\"https:\/\/www.fixit.gr\/en\/dimioyrgia-magento-modules\/\" title=\"Module for Google Analytics 4\"><span style=\"font-weight: 400;\">\u201cCreating Magento Modules\u201d<\/span><\/a><span style=\"font-weight: 400;\">. In the case of Google Analytics 4 as well, more specialized information can be extracted using a Module for Google Analytics 4. More information about this module can be found at <\/span><a href=\"https:\/\/www.fixit.gr\/en\/\" title=\"Fixit.gr\"><span style=\"font-weight: 400;\">Fixit.gr<\/span><\/a><span style=\"font-weight: 400;\"> and come to <\/span><a href=\"https:\/\/www.fixit.gr\/en\/contact\/\" title=\"communication\"><span style=\"font-weight: 400;\">communication<\/span><\/a><span style=\"font-weight: 400;\"> with its development team. In the modern competitive field of e-commerce, every piece of information is valuable and can be used to the benefit of the business, using the benefits of Google Analytics 4.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>How can the Module for Google Analytics 4 be obtained?;<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If there is interest in acquiring Google Analytics 4 for a Magento store, then there is a competitive option. In<\/span><a href=\"https:\/\/www.fixit.gr\/en\/shop\/\" title=\"Fixit.gr Shop\"><span style=\"font-weight: 400;\"> Fixit.gr Shop<\/span><\/a><span style=\"font-weight: 400;\"> One can find affordable Modules with full support from Greek developers for whatever is required by a Magento store.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-6117\" src=\"https:\/\/www.fixit.gr\/wp-content\/uploads\/fixitshop-1024x569.jpg\" alt=\"\" width=\"640\" height=\"356\" srcset=\"https:\/\/www.fixit.gr\/wp-content\/uploads\/fixitshop-1024x569.jpg 1024w, https:\/\/www.fixit.gr\/wp-content\/uploads\/fixitshop-760x422.jpg 760w, https:\/\/www.fixit.gr\/wp-content\/uploads\/fixitshop-64x36.jpg 64w, https:\/\/www.fixit.gr\/wp-content\/uploads\/fixitshop-300x167.jpg 300w, https:\/\/www.fixit.gr\/wp-content\/uploads\/fixitshop-768x427.jpg 768w, https:\/\/www.fixit.gr\/wp-content\/uploads\/fixitshop-1536x853.jpg 1536w, https:\/\/www.fixit.gr\/wp-content\/uploads\/fixitshop-18x10.jpg 18w, https:\/\/www.fixit.gr\/wp-content\/uploads\/fixitshop.jpg 1667w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Magento module &#8211; Google Analytics GA4. \u03a4\u03bf Google Analytics 4 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03b9\u03bf \u03c0\u03c1\u03bf\u03b7\u03b3\u03bc\u03ad\u03bd\u03b7 \u03ad\u03ba\u03b4\u03bf\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf\u03c5 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2 \u03b9\u03c3\u03c4\u03bf\u03cd, \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b7 Google. \u0397 \u03b5\u03bd\u03c3\u03c9\u03bc\u03ac\u03c4\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 Google Analytics 4 \u03bc\u03b5 \u03c4\u03bf Magento 2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03c5\u03bb\u03bb\u03b5\u03c7\u03b8\u03bf\u03cd\u03bd \u03c0\u03b9\u03bf \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03b5\u03c1\u03b5\u03af\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03c4\u03bf\u03c5\u03c2. \u0397&#8230;<\/p>","protected":false},"author":1,"featured_media":5821,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[41,40],"tags":[237,238,239,57],"class_list":["post-6116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-magento","tag-ga4","tag-google-tag-manager","tag-gtm","tag-magento"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Magento Google Analytics G4 - Google Tag Manager (GTM) - Fixit<\/title>\n<meta name=\"description\" content=\"\u0397 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 Magento, \u03bc\u03b5 \u03c4\u03bf Google Analytics 4, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1. \u039f\u03b9 \u03c0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c4\u03b5\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b5\u03ba\u03bc\u03ac\u03b8\u03b7\u03c3\u03b7\u03c2, \u03b8\u03b1 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fixit.gr\/en\/magento-google-analytics-g4-google-tag-manager-gtm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Magento Google Analytics G4 - Google Tag Manager (GTM) - Fixit\" \/>\n<meta property=\"og:description\" content=\"\u0397 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 Magento, \u03bc\u03b5 \u03c4\u03bf Google Analytics 4, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1. \u039f\u03b9 \u03c0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c4\u03b5\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b5\u03ba\u03bc\u03ac\u03b8\u03b7\u03c3\u03b7\u03c2, \u03b8\u03b1 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fixit.gr\/en\/magento-google-analytics-g4-google-tag-manager-gtm\/\" \/>\n<meta property=\"og:site_name\" content=\"Fixit\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Fixit.el\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-13T10:00:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fixit.gr\/wp-content\/uploads\/Google-Analytics-4-for-Magento-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"\u0393\u03b9\u03ce\u03c1\u03b3\u03bf\u03c2 \u039c\u03b7\u03c4\u03c3\u03bf\u03cd\u03b4\u03b7\u03c2\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0393\u03b9\u03ce\u03c1\u03b3\u03bf\u03c2 \u039c\u03b7\u03c4\u03c3\u03bf\u03cd\u03b4\u03b7\u03c2\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.fixit.gr\\\/magento-google-analytics-g4-google-tag-manager-gtm#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.fixit.gr\\\/magento-google-analytics-g4-google-tag-manager-gtm\"},\"author\":{\"name\":\"\u0393\u03b9\u03ce\u03c1\u03b3\u03bf\u03c2 \u039c\u03b7\u03c4\u03c3\u03bf\u03cd\u03b4\u03b7\u03c2\",\"@id\":\"https:\\\/\\\/www.fixit.gr\\\/#\\\/schema\\\/person\\\/b86bf7ba1762bbca10dbb56b978dc996\"},\"headline\":\"Magento Google Analytics G4 &#8211; Google Tag Manager (GTM)\",\"datePublished\":\"2023-02-13T10:00:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.fixit.gr\\\/magento-google-analytics-g4-google-tag-manager-gtm\"},\"wordCount\":172,\"publisher\":{\"@id\":\"https:\\\/\\\/www.fixit.gr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.fixit.gr\\\/magento-google-analytics-g4-google-tag-manager-gtm#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.fixit.gr\\\/wp-content\\\/uploads\\\/Google-Analytics-4-for-Magento-2.png\",\"keywords\":[\"ga4\",\"google tag manager\",\"gtm\",\"magento\"],\"articleSection\":[\"Blog\",\"Magento\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.fixit.gr\\\/magento-google-analytics-g4-google-tag-manager-gtm\",\"url\":\"https:\\\/\\\/www.fixit.gr\\\/magento-google-analytics-g4-google-tag-manager-gtm\",\"name\":\"Magento Google Analytics G4 - 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