{"id":18287,"date":"2026-02-03T14:21:32","date_gmt":"2026-02-03T12:21:32","guid":{"rendered":"https:\/\/www.fixit.gr\/?post_type=product&#038;p=18287"},"modified":"2026-03-19T02:21:46","modified_gmt":"2026-03-19T00:21:46","slug":"tag-manager-module-for-magento","status":"publish","type":"product","link":"https:\/\/www.fixit.gr\/en\/tag-manager-module-for-magento","title":{"rendered":"Tag Manager Module for Magento 2"},"content":{"rendered":"<p data-path-to-node=\"4\" class=\"translation-block\">The Google Tag Manager Module is the ultimate solution for integrating tracking and marketing services into your Magento 2 store, eliminating the need for code modifications for every change.<\/p>\n<p data-path-to-node=\"5\" class=\"translation-block\">This extension automatically creates the necessary Data Layer, allowing GTM to 'read' every customer movement in your e-shop. From product views and additions to the cart, to the completion of a purchase, all data is transferred with precision to Google Analytics 4 (GA4), Google Ads, Facebook Pixel, and other marketing tools.<\/p>\n<h3 data-path-to-node=\"6\">Why is it necessary?<\/h3>\n<p data-path-to-node=\"7\">Without this module, connecting marketing tools requires a developer\u2019s intervention for every new script. With the GTM Module, control is handed over to the Marketing team.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u03a4\u03bf Google Tag Manager Module \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b1\u03c0\u03cc\u03bb\u03c5\u03c4\u03b7 \u03bb\u03cd\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03bd\u03c3\u03c9\u03bc\u03ac\u03c4\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd tracking \u03ba\u03b1\u03b9 marketing \u03c3\u03c4\u03bf Magento 2 \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03ac \u03c3\u03b1\u03c2, \u03c7\u03c9\u03c1\u03af\u03c2 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b5\u03c0\u03b5\u03bc\u03b2\u03ac\u03c3\u03b5\u03c9\u03bd \u03c3\u03c4\u03bf\u03bd \u03ba\u03ce\u03b4\u03b9\u03ba\u03b1 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae. \u0391\u03c5\u03c4\u03cc \u03c4\u03bf \u03c0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c4\u03bf \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b1 \u03c4\u03bf \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03bf Data Layer (\u0395\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u0394\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd), \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c4\u03bf GTM \u03bd\u03b1 &#8220;\u03b4\u03b9\u03b1\u03b2\u03ac\u03b6\u03b5\u03b9&#8221; \u03ba\u03ac\u03b8\u03b5 \u03ba\u03af\u03bd\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03c3\u03c4\u03bf e-shop \u03c3\u03b1\u03c2. \u0391\u03c0\u03cc&#8230;<\/p>","protected":false},"featured_media":18338,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"product_brand":[],"product_cat":[230],"product_tag":[],"class_list":{"0":"post-18287","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-magento","8":"first","9":"instock","10":"downloadable","11":"virtual","12":"sold-individually","13":"taxable","14":"purchasable","15":"product-type-simple"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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