I base my professional and personal lives on the principles of neuroplasticity and believe it is imperative for CEOs and marketers to make a “brain connection” with their intended customers. The theories that I put forth in my book, NeuroPreneur, are vital to launching and operating a successful global business no matter the industry.
Als Unternehmer, der ein global agierendes Unternehmen führt, wende ich die Prinzipien, die ich auch in meinem Privatleben anwende, an, um Kontakte zu knüpfen und auf dem globalen Markt erfolgreich zu sein.
To bring any business ideas to fruition, you must understand the principles: especially how the three parts of the brain work. The brain is divided into the following parts: The inner part controls basic instinct.
The middle part is called the emotional, brain-controlled feeling. The outer part controls logical reasoning. If you understand this basic brain scheme, you can design any approach to hook a customer’s inner brain as the first step toward reaching them.
(Quelle: blog.businesscasestudies.co.uk)