It is important for online store owners and certainly for those involved in e-commerce, to know some statistical characteristics for 2025. Businesses, the tools they use and marketing, are evolving and it is important that this information is extracted and utilized accordingly. Below, one can find the 18 important e-commerce statistics for 2025.
The global e-commerce industry will be worth $4.8 trillion by 2025
By 2025, the global e-commerce industry will be worth $4.8 trillion. Clearly, the e-commerce industry continues to grow rapidly, and as a result, competition is increasing. E-commerce brands must differentiate themselves with unique features, great digital experiences, and customer service to remain viable in the years to come.
70% Consumers expect personalized experiences
Consumers increasingly crave personalized experiences, with 70% demanding them by 2025. Shoppers increasingly expect brands to know their shopping habits, product preferences, style preferences, and personalized search results on e-commerce sites. This typically means a business should enable smart features like smart search, dynamic products, and consider using AI-powered applications and features to ensure it meets the public's increasing standards and expectations.
Social commerce is set to reach $13 trillion by 2033
Social commerce is set to grow to $13 trillion by 2033. Currently, social commerce stands at $1.2 trillion, underscoring how important social commerce will be for ecommerce brands in the coming years. The introduction of TikTok Shop and the success of shopping on Instagram should be major reasons to push the brand to make the move.
Mobile commerce will account for 621% of retail sales by 2027
Mobile commerce is the leading e-commerce avenue and is projected to account for 621% of all retail sales by 2027. E-commerce websites must be optimized for mobile devices with advanced, responsive design that ensures every site visitor experiences superior performance and lightning-fast load times. Without this, sales and valuable conversion opportunities will be lost. In light of this, ecommerce brands should take the time to seriously explore how a e-commerce application could benefit and grow their business.
The resale market is set to reach $218 billion by 2026
Interestingly, the resale market is set to reach $218 billion by 2026. Underscoring a huge shift in consumer behavior towards a focus on second-hand, vintage, and second-hand goods. There are likely many reasons for this, with the most prevalent being the increased prioritization of sustainability and increased eco-consciousness in the mainstream. Many e-commerce brands, such as ASOS and Zara, have launched a second-hand marketplace into their brand ecosystem, allowing them to have control over how their products are perceived in the resale market, while also demonstrating a commitment to sustainability. It is important for brands, particularly in the fashion and homeware spaces, to consider whether this is a viable option.
Fashion remains the largest e-commerce sector in the UK
Fashion remains the largest e-commerce sector in the UK, accounting for 28.71% of the total e-commerce industry. Clearly, this is great news if you have a fashion brand, as the industry is only growing! But of course, with growth comes increasing competition, so businesses need to innovate and be creative with new ideas to surprise and delight their audience!
Brands' 80% predicts wholesale revenue will increase
Another interesting statistic is that 80% of brands predicts that wholesale revenue will increase. Perhaps, this is an avenue that e-commerce brands have not explored or at least not prioritized in recent years? If so, reaching out to wholesale buyers could be a great, untapped revenue stream for the business that could be worth pursuing in 2025.
70% of Gen Z are willing to buy goods directly on TikTok
The TikTok Shop has quickly become the preferred way for Gen-Z to shop online. Over 70% of this generation are willing to (and have already) purchased products directly from TikTok. If you don’t have a TikTok store set up, it might be worth looking into. Alternatively, hosting TikTok live streams where you showcase your products is another great way to reach Gen-Z audiences and drive them to your e-commerce site.
Online returns are becoming the most pressing issue for e-commerce brands
Online returns are among the top concerns for e-commerce brands. Online return policies should be reviewed for 2025 to ensure they are financially viable for the e-commerce business model and to take into account sustainable practices. Striking the perfect balance between customer satisfaction and safeguarding the business against a cash-flow-damaging backlog of online returns will be crucial to maintaining a strong e-commerce brand.
Consumers' 91% makes online purchases using their smartphone
M-commerce is quickly becoming the first port of call for users looking to buy something online. Considering that 91% of consumers made an online purchase using their smartphone in the past few months, it’s clear that optimizing your website for mobile users with features like thumb-friendly navigation, optimized imagery, and responsive design is paramount to success.
Shopify represents 30% of the top 1 million sites worldwide
The Shopify Shopify is quickly becoming the most popular e-commerce platform worldwide. Of the top 1 million websites worldwide, 301% of them use Shopify to grow their businesses.
The average conversion rate for home decor websites is 1.9%
The home decor industry is still thriving, post-pandemic, with an average conversion rate of 1.9%. This is a good indication that the home decor market has a lot of opportunity for growth online and should give interior and homeware brands the confidence they need to succeed.
The number of e-commerce users is expected to reach 3,701,000,000 by 2028
By 2028, the number of global e-commerce users is expected to reach 3,701.0 million, highlighting the growing ubiquity of e-commerce across the globe. This clearly shows that there are many opportunities for growth in the world of e-commerce, but it also shows us that there is increasing competition.
At least 43% of total e-commerce traffic comes from Google organic search
This statistic is truly music to the ears of ecommerce SEO professionals around the world! With much murmuring about Google’s relevance in the search landscape as AI-powered search becomes increasingly popular, the knowledge that 43% of all ecommerce traffic comes from organic traffic from Google highlights that SEO remains a powerful tool for ecommerce success.
The average cart abandonment rate for fashion websites is 70.19%
The average cart abandonment rate for fashion e-commerce is surprisingly high, exceeding 70%. While this may sound alarming, it may offer some comfort to those independent fashion brands with high abandonment rates. It seems that this is more of a consumer behavior tactic that most fashion lovers engage in while on a quest to find what suits them best and should not be a cause for concern.
E-commerce online marketing has an average conversion rate of 10.3%
Email marketing is a fantastic way to nurture customers and increase sales for a brand. So much so that the average conversion rate for ecommerce emails is 10.3%. When compared to the conversion rate statistics above, it’s obvious that ecommerce newsletters should be considered a top priority by marketers and those with ecommerce brands.
Mobile wallets are the leading payment method for e-commerce
Mobile wallets like Apple Pay are now the leading online payment method for e-commerce brands. If this payment option hasn’t already been added to your e-commerce website, it should be implemented, ASAP!
41% of retailers aimed to improve their operations using artificial intelligence in 2024
Artificial intelligence has become increasingly intertwined with e-commerce in 2024, with 41% of retailers looking to improve their operations using AI and AI software. By 2025, this figure is expected to increase to 80%, highlighting the prevalence of AI in e-commerce businesses.
In the Fixit.gr, experienced developers can guide and orient online store owners to improve in the areas that are showing rapid growth in the e-commerce sector. Whether it is applying AI to commerce or creating a quickly responsive website, they are there to help every business achieve its realistic goals.