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Tag Manager Module for Magento 2

Tag Manager Module for Magento 2

€250.00

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FAQs

The Google Tag Manager Module is the ultimate solution for integrating tracking and marketing services into your Magento 2 store, eliminating the need for code modifications for every change.

This extension automatically creates the necessary Data Layer, allowing GTM to 'read' every customer movement in your e-shop. From product views and additions to the cart, to the completion of a purchase, all data is transferred with precision to Google Analytics 4 (GA4), Google Ads, Facebook Pixel, and other marketing tools.

Why is it necessary?

Without this module, connecting marketing tools requires a developer’s intervention for every new script. With the GTM Module, control is handed over to the Marketing team.

FAQs

Frequently Asked Questions

What exactly does this module do?

The module connects your e-shop with your Google Tag Manager account. Most importantly, it 'translates' customer actions (purchases, clicks, cart additions) into a format that GTM understands (Data Layer), ensuring you have accurate statistics.

Does it support Google Analytics 4 (GA4)?

Yes, absolutely. The Data Layer generated by the module is structured according to Google's Enhanced E-commerce standards, allowing you to view detailed sales and product performance reports in GA4.

What about personal data and GDPR?

The module transfers the data to GTM. Consent management (Cookie Consent) is typically handled via GTM in combination with a Cookie Banner (e.g., Cookiebot). The module does not store personal data; it simply transmits it.

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