Google Analytics 4 (GA4) for Magento 2 is not just an upgrade, but an essential integration for every modern e-commerce store. Following the retirement of Universal Analytics, connecting Magento 2 with GA4 allows e-shop owners to track user behavior based on events rather than just page views.
Main Features
Enhanced eCommerce Tracking: Full recording of the customer journey, from product view (view_item) and adding to cart (add_to_cart), to checkout and the final purchase (purchase).
Google Tag Manager (GTM) Support: Most extensions provide ready-to-use JSON files for the easy import of all necessary tags, triggers, and variables into GTM.
Server-Side Tracking: The capability to track data directly from the server, bypassing restrictions such as ad-blockers or browser settings that block client-side scripts.
Refund Tracking: Automatic updates sent to GA4 whenever an order cancellation or refund is processed within the Magento environment.
Cross-Device Tracking: Recognition of the same user as they navigate between mobile, tablet, and desktop, offering a unified view of the customer journey.
