Frequently Asked Questions
Why do I need this extension?
The old Universal Analytics (UA) has been discontinued. Google Analytics 4 (GA4) is now the only measurement standard. Native Magento 2 does not always fully support all GA4 capabilities. This extension ensures that your e-shop connects correctly and sends all essential e-commerce data to Google.
Does it work via Google Tag Manager (GTM)?
Yes. The majority of modern GA4 extensions operate via GTM. The module creates the necessary Data Layer on your site, and we typically provide a ready-to-use file (JSON) for you to import into your GTM container, saving you hours of manual configuration.
Does it track product variations (e.g., Size/Color)?
Yes. When a customer selects or purchases a product with variations (Configurable product), the module sends the specific SKU of the variation (child product) to GA4. This allows you to know exactly which color or size is selling the most.
