Why Magento is still the choice in 2023

Why is Magento still the choice in 2023?;

According to a recent report by Gartner, Inc., Adobe's Magento platform was once again recognized as a leading platform for fourth consecutive year for its remarkable ability to adapt as well as its comprehensive vision. It is worth noting that about a quarter of all e-commerce websites around the world are currently built on Magento. This is not surprising, given that Magento is renowned as the most flexible and powerful platform available on the market, making it an ideal solution for businesses of all types.

However, there may still be uncertainty about Magento's capabilities.

In this guide, we will offer the most up-to-date statistics about Magento and highlight the top reasons why numerous businesses still prefer Magento in 2023.

Is Magento still used in 2023?;

Magento is a highly flexible platform equipped with a built-in PHP programming language, which has been instrumental in enabling developers to create highly successful e-commerce websites. Over the years, hundreds of thousands of businesses, from small to large, have leveraged this platform to launch their online stores, including major brands such as Samsung, Nike, Ford, Lenovo, Olympus, Nestlé and more.

This trend is expected to continue in 2023, with many brands worldwide choosing Magento, especially after Adobe acquired Magento to complete its commerce cycle. This acquisition is expected to significantly strengthen Magento's capabilities in the enterprise market.

To provide some context, here are some latest statistics and facts about Magento that shouldn't be ignored:

• In the fourth quarter of 2022, Magento stores grew by 4.5% compared to the previous quarter.
• Magento has been listed as one of the top 10 e-commerce platforms worldwide for 2021.
• More than 270,000 merchants currently use the Magento platform for their businesses.
• The majority of Magento users are based in the US, with 59,739 websites on Magento 1 and 35,906 on Magento 2.
• Currently, Magento powers 1.2% of websites on the Internet.
• Magento handles $155 billion (USD) worth of transactions annually.
• The growing number of Magento e-commerce websites serves as proof of the platform’s growing popularity. As an online store owner, it is vital to prepare for the Magento-driven revolution that is currently taking place in the e-commerce landscape.

Related articles: Magento Modules that every business needs.

Why is Magento still chosen by online businesses in 2023?;

1. It is fully customizable.

One of the main reasons why Magento has emerged as the preferred choice for merchants is its open-source nature. This essentially means that anyone with Magento website development knowledge can leverage the platform to their advantage, without restrictions.

Magento Community Edition (CE) is completely free and anyone can easily install and use any Magento CE version without incurring any cost. If you happen to be a Magento developer, you can speed up the performance of your online store and promote it with new features and functionalities, either by creating your own extensions or using those created by others.

Magento Marketplace/Connect offers a huge collection of extensions that can be used to improve store performance and streamline operations. These extensions are designed to provide merchants with the opportunity to step up their game and leverage their progress at the same time.

In short, Magento allows merchants to optimize, modify, customize, and control their stores in ways that are not possible with other e-commerce platforms. This is exactly why Magento for e-commerce is unmatched, and merchants can leverage Magento Commerce or Adobe Commerce to maximize the platform’s capabilities.

2. It is SEO friendly.

Magento understands the critical role of website traffic in driving conversions and sales. As such, the platform has a host of features designed to help drive high-quality traffic from a variety of sources.

One of the standout features of Magento is its powerful set of search engine optimization (SEO) tools, such as search-friendly URLs, keywords, meta tags, meta descriptions, product titles, product descriptions, sitemaps, and more. When it comes to SEO, Magento stays up to date with the latest ranking factors, providing great URL structures and meta implementation options for better SEO. Additionally, Magento offers analytics for tracking web visitors, allowing merchants to monitor their website traffic and make data-driven decisions.

But Magento isn’t just limited to SEO. The platform also supports social media channels for traffic, allowing users to integrate their pages with Facebook, Twitter, and Instagram and extend their reach. By integrating social media, businesses can expand their online presence, drive traffic to their websites, and increase customer engagement.

Magento is a powerful e-commerce platform that offers a wide range of features to drive traffic to your website. Its comprehensive SEO capabilities, combined with social media integrations, make it an ideal choice for online merchants looking to increase traffic, improve conversions, and grow their businesses.

Related articles: Adding product videos to Magento 2

3. It can integrate well with third-party platforms.

One of the most impressive features of the Magento e-commerce platform is its ability to seamlessly integrate with a wide range of third-party plugins, extensions, and add-ons. This feature allows businesses to customize their online stores and add new features that enhance the user experience and improve functionality. Using APIs, Magento users can also create their own custom integrations with other software platforms.

Integrating third-party software with your Magento store can have many benefits. First, it enables transactions to be conducted securely and efficiently, which is crucial for online businesses. In addition, these integrations can improve the overall design and functionality of the website, making it more attractive to potential customers.

Some of the most popular third-party platforms worth integrating with your Magento website include:

• Inventory management software, which offers a range of features, such as inventory management, scanning/coding, inventory forecasting and analytics that help keep inventory under control.
• Secure payment gateways are essential in today's digital age, where more and more people are opting for online payment methods. Integrating with trusted payment gateways ensures the protection of customer financial data and seamless transaction processing.
• CRM (Customer Relationship Management) systems help build strong relationships with customers by providing insights into their behavior and preferences. These platforms allow access to customer data, tracking their activities, and creating automated processes that improve the overall customer experience.
• Automated accounting systems integrate with your Magento store to quickly provide customized transaction statements and invoices, automatically scan data, and speed up tax processes to align with local regulations.
• Shipping software solutions help automate shipping processes, including order management, label printing, shipment tracking, and reporting and analytics. This helps reduce the time and effort required for manual processing.

By integrating with these third-party platforms, Magento users can unlock new features and improve the overall performance of their online stores.

4. It can increase website speed.

The loading speed of a website can significantly impact its success. In today's rapidly evolving digital landscape, slow-loading pages can lead to significant losses and negative consequences for businesses.

Fortunately, when it comes to page load times, Magento is the clear winner. This powerful e-commerce platform has made it a priority to create lightning-fast online stores, which has earned it a reputation for excellent performance. By leveraging Magento’s customization capabilities and reliable infrastructure, online merchants can be confident that their websites will load quickly and efficiently.

Indeed, Magento is known for its ability to deliver amazing results when it comes to website speed. By prioritizing this crucial aspect of online business, Magento has become the choice for those looking for a fast, reliable, and high-performance e-commerce platform.

Related articles: Magento Speed Goes Green? – PageSpeed Insights

5. Responds to mobile phones.

In addition to the features mentioned, Magento also offers mobile-friendly payment options that are secure and easy to use. This includes integration with popular payment gateways and the ability for customers to save their payment information for future purchases. Magento also supports mobile wallet payment options such as Apple Pay and Google Pay, which offer a convenient and fast checkout experience.

Another important aspect of mobile commerce is mobile optimization, which is the process of designing and optimizing the user experience for mobile devices. Magento offers responsive design options, which means that the online store will automatically adjust to the screen size of the device being used, be it a smartphone, tablet, or desktop computer. This ensures that the user experience is consistent and seamless across all different devices.

Overall, Magento provides a comprehensive set of features and functionalities that allow online stores to offer a smooth and user-friendly mobile commerce experience. With the increasing importance of mobile commerce, having a mobile-friendly online store can help businesses stay competitive and reach a wider audience.

6. In-depth performance analysis.

Magento is a powerful platform that offers powerful reporting tools to help gain valuable insights into your website’s performance. These tools are designed to display a range of metrics, from your store’s average order value to conversion rates, all in a single dashboard. By providing accurate and detailed reports on your store’s performance, Magento enables data-driven decisions that can help improve your business.

One of the key benefits of Magento reporting tools is that they aggregate data into a single dashboard, making it easy to view and analyze. With these reports, a comprehensive overview of website performance can be obtained, including data on sales, marketing, customers, and product reviews. Below are the report categories:

• Sales Reports: These reports allow you to view and analyze data related to orders, invoices, taxes, and shipments. By tracking these metrics, you can better understand your sales performance and identify areas for improvement.
• Marketing Reports: In marketing campaigns, these reports can be incredibly useful. They provide valuable data on campaign performance, allowing you to track their success and optimize your marketing strategies.
• Customer reports: These reports provide information about customer accounts, including saved orders, wish lists, and other important details. Analyzing this data helps you better understand customer behavior and preferences, which can help you tailor products and services to their needs.
• Review reports: Finally, review reports provide important data on the number of reviews, customer reviews, and product ratings. By analyzing this information, you can identify which products are performing well and which may need additional attention.

Overall, Magento reporting tools are a valuable asset for any e-business owner. By providing detailed and accurate data about your website’s performance, these tools can help you make informed decisions that can lead to growth and success.

7. Get strong support from experts.

Need help with the Magento platform? There is an extensive range of support services available to help resolve any issues an online store owner may encounter. One of the leading support providers is Fixit.gr, a trusted team of Magento developers.

Unlimited support is available to Magento Enterprise users via the web portal and phone. A ticketing system is used, with a turnaround time of one to four hours, depending on the package purchased.

Although phone support is not available to Magento Community users, there are still many resources available to help. You can access the Magento forums and get help from a community of Magento users, or search existing posts to find solutions to problems. Alternatively, the community-run Magento wiki provides informative articles on starting, designing, and managing your Magento store. You can also access a wealth of resources, including tutorials, articles, webinars, white papers, and an e-commerce library through the knowledge base.

If individual assistance is required, consulting services are available. Certified developers and Magento consultants can be reached for a range of services, including website building and design, extension implementation, marketing, support and maintenance, and performance evaluation, such as Fixit.gr.